Dan Rice

Dan H. Rice

Associate Professor, Department of Marketing
2119 Business Education Complex South
501 South Quad Drive
Baton Rouge, LA 70803
Phone: 225-578-8788
Fax: 225-578-8616
Office Hours: By Appointment

Awards & Honors

  • 2016-2017 Tiger Athletic Foundation Teaching Award, Tiger Athletic Foundation, 2017
  • College of Business Nomination for Rising Scholar Research Award, Office of Research and Economic Development (LSU), 2015
  • College of Business Nomination for Rising Scholar Research Award, Office of Research and Economic Development (LSU), 2014
  • 2011-2012 Junior Research Scholar Award, E.J. Ourso College of Business, 2012
  • 2010-2011 Tiger Athletic Foundation Teaching Award, Tiger Athletic Foundation, 2011
  • 2010 Council On Research Summer Stipend Recipient, LSU Council on Research, 2010
  • Finalist - Mary Kay Dissertation Competition, Academy of Marketing Science, 2009
  • Alumni Fellowship, University of Florida, 2008
  • Research Assistantship, University of Florida, 2008
  • Haring Symposium Fellow, University of Indiana, 2007

Interests

  • Teaching Interests: Marketing Management, Consumer Behavior, Digital Marketing, International Marketing, Experimental Design
  • Research Interests: Consumer Response to Context, Perceptions of Product Bundles and Assortments, Construction of Brand Attitudes and Brand Beliefs, Determinants of Endorsement Effectiveness, Behavioral Theories of Pricing.

Selected Research Publications

  • Lastner, M., Fennell, P., Folse, J. Anne Garretson, Rice, D. H., and Porter III, M. (2019). I Guess That's Fair: How the Efforts of Other Customers Influence Buyer Price Fairness Perceptions. Psychology and Marketing, 36, 700-715.
  • Rice, D. H., Cooke, A. D.J., and Zheng, Y. (2019). The impact of bundle comparisons on bundle preference. Journal of Behavioral Decision Making, 32, 297-316.
  • Pounders, K. R, Rice, D. H., and Mabry-Flynn, A. (2017). Understanding How Goal-striving, Goal Orientation, and Shame Influence Self-perceptions after Exposure to Models in Advertising. Psychology and Marketing, 34(5), 538-555.
  • Kuo, A., Rice, D. H., and Fennell, P. (2016). How Fitting! The Influence of Fence-Context Fit on Price Discrimination Fairness. Journal of Business Research, 69(8).
  • Kuo, A. and Rice, D. H. (2015). Catch and Shoot: The Influence of Advergame Mechanics on Preference Formation. Psychology and Marketing, 32(2), 162-172.
  • Moulard, J. Guidry, Garrity, C. Popp, and Rice, D. H. (2015). What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity. Psychology and Marketing, 32(2), 173-186.
  • Kuo, A. and Rice, D. H. (2015). The Impact of Perceptual Congruence on the Effectiveness of Cause-Related Marketing Campaigns. Journal of Consumer Psychology, 25(1), 78-88.
  • Moulard, J. Guidry, Rice, D. H., Garrity, C. Popp, and Mangus, S. (2014). Artist Authenticity: How Artists' Passion and Commitment Shape Consumers' Perceptions and Behavioral Intentions. Psychology and Marketing, 31(8), 576-590.
  • Rice, D. H., Fay, S., and Xie, J. (2014). Probabilistic Selling vs. Markdown Selling: Price Discrimination and Management of Demand Uncertainty in Retailing. International Journal of Research in Marketing, 31(2), 147-155.
  • Kelting, K. and Rice, D. H. (2013). Should we hire David Beckham to endorse our brand? Contextual interference and consumer memory for brands in a celebrity's endorsement portfolio . Psychology and Marketing, 30(7), 602-613.
  • Rice, D. H., Kelting, K., and Lutz, R. J. (2012). Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes. Journal Of Consumer Psychology, 22(2), 249-259.
  • Rice, D. H, Suwinski, J., and Lukin, N. (2003). Nike Football Strategy.

Presentations

  • Rice, D. H., Kuo, A., and Rast, R. (2016, ). Peripheral Endorsement: How Perceptual Congruence with Celebrities Can Benefit Brands. Presented at Association for Consumer Research Conference sponsored by , Berlin, Germany.
  • Kuo, A. and Rice, D. H. (2014, August). The Influence of Interactive Branded Content in Advergames on Preference Formation. Presented at Summer Marketing Educators' Conference sponsored by American Marketing Association, San Francisco, CA.
  • Rice, D. H. (2013, August). The Influence of Perceptual Congruence On Consumer Response to Cause-related Marketing Appeals. Presented at APA Annual Conference sponsored by American Psychological Association, Honolulu, HI.
  • Kuo, A. and Rice, D. H. (2013, August). The Influence of Perceptual Congruence On Consumer Response to Cause-related Marketing Appeals. Presented at SCP 2013 Summer Conference sponsored by American Psychological Association, Honolulu, HI.
  • Hiler, J., Rice, D. H., and Schmit, D. Elizabeth (2012, May). The Impact of Unwarranted Tip Requests on Self-Conscious Emotions, Attitudes, & Repatronage Intentions. Presented at Academy of Marketing Science Conference sponsored by Academy of Marketing Science, New Orleans, LA.
  • Kelting, K. and Rice, D. H. (2010, February). Celebrity Endorsements and Memory: Does 'Fit' Matter? (Abstract Only in Proceedings). Presented at Society for Consumer Psychology, Spring 2010 Conference sponsored by Society for Consumer Psychology, St. Pete Beach, FL.
  • Rice, D. H. and Cooke, A. D.J. (2008, October). Product Bundles and the Compositional Nature of Contextual Information (Abstract Only in Proceedings). Presented at Association for Consumer Research, 2008 North American Conference sponsored by Association for Consumer Research, San Francisco, California.

Conference Proceeding

  • Pounders, K., Rice, D. H., and Mabry, A. (2017, January (1st Quarter/Winter)). FOR SHAME! HOW GOAL-ATTAINABILITY, GOAL ORIENTATION, MODEL SIZE AND EMOTIONS SHAPE FEMALE CONSUMERS' SELF-PERCEPTIONS. Academy of Marketing Science.
  • Rice, D. H., Kuo, A., and Rast, R. (2016, December). Peripheral Endorsement: How Perceptual Congruence with Celebrities Can Benefit Brands. In Page Moreau and Stefano Puntoni (Ed.), (pp.231-235). Duluth, MN, USA: Association for Consumer Research.
  • Kuo, A. and Rice, D. H. (2013, August). The Influence of Perceptual Congruence On Consumer Response to Cause-related Marketing Appeals. Society for Consumer Psychology (APA division 23).
  • Kelting, K. and Rice, D. H.Celebrity Endorsements and Memory: Does 'Fit' Matter? (ABSTRACT ONLY IN PROCEEDINGS). Society for Consumer Psychology, 2010 Annual Conference Proceedings.
  • Rice, D. H. and Cooke, A. D.J.PRODUCT BUNDLES AND THE COMPOSITIONAL NATURE OF CONTEXTUAL INFORMATION (ABSTRACT ONLY IN PROCEEDINGS). Academy of Marketing Science, 2009 Annual Conference.
  • Rice, D. H. and Cooke, A. D.J. (2008, October (4th Quarter/Autumn)). PRODUCT BUNDLES AND THE COMPOSITIONAL NATURE OF CONTEXTUAL INFORMATION (ABSTRACT ONLY IN PROCEEDINGS). In McGill, Ann L. and Sharon Shavitt (Ed.), (pp.779-780). Duluth, MN, USA: Advances in Consumer Research, Fall 2008 Conference Proceedings.

Grants

  • Personnel: Rice, Dan Kuo, Andrew (role: Co-Principal) Schwarz, Andrew (role: Co-Principal)
    Title: Louisiana State University College of Business Research Lab Mobility and Measurement Enhancement
    Sponsoring Organization: Louisiana Board of Regents
    Year: 2015
  • Personnel: Rice, Dan
    Title: Faculty Travel Grant
    Sponsoring Organization: Office of Research and Economic Development
    Year: 2015
  • Personnel: Rice, Dan (role: Principal) Weathers, P. Daniel (role: Co-Principal) Niedrich, Ronald (role: Co-Principal)
    Title: Louisiana State University College of Business Faculty/Ph.D. Research Lab
    Sponsoring Organization: Louisiana Board Of Regents
    Year: 2012
  • Personnel: Rice, Dan
    Title: Should We Hire David Beckham To Endorse Our Brand
    Sponsoring Organization: LSU Council on Research
    Year: 2010

Working Papers

  • Fennell, P., Niedrich, R. W, and Rice, D. H. (2019). The Dual Role of Price on Purchase Likelihood

Professional and Service Activities

  • Mu Kappa Tau Marketing Honor Society, Student Org Advisor (Professional Org) (, 2010 - , 2016)
  • Academy of Marketing Science, Reviewer, Conference Paper (, 2014 - , 2016)
  • Journal of Agricultural & Applied Economics, Reviewer, Ad Hoc Reviewer (, 2014 - , 2015)
  • Undergraduate Curriculum Committee, (November 1, 2010 - August, 2015)
  • Marketing Letters, Reviewer, Ad Hoc Reviewer (, 2012 - , 2012)
  • Instructional Support and Development Committee (2009-2010), (September, 2009 - November, 2010)
  • Association for Consumer Research, 2008 North American Conference, Reviewer, Conference Paper (, 2009 - , 2009)
  • Association for Consumer Research, 2008 North American Conference, Session Chair (October 24, 2009 - October 24, 2009)
  • Marketing Science, Reviewer, Ad Hoc Reviewer (, 2007 - , 2007)
  • Department of Marketing Behavioral Research Pool Administrator, (, 2009)
  • Director of College of Business Behavioral Lab, (, 2009)
  • Graduate Curriculum Committee (2015-Present), (August, 2015)
  • Director of Graduate Studies, PhD Program, Department of Marketing, (, 2015)

Media Contributions

Employed by LSU since

June 1, 2008