BATON ROUGE- LSU Department of Marketing faculty members and principal investigators Kris Lindsey Hall and Dan Rice have successfully secured a five-year, $461,000 research grant from the Louisiana Board of Regents Departmental Enhancement-Comprehensive Program.
Jennifer Henderson, Amanda Ledet and Emory Serviss won Best Paper in the Business-to-Business track, as well as the Steven J. Shaw & Joe Hair Overall Conference Best Paper award, at the 2020 Society of Marketing Advances (SMA) annual conference for their research paper “Communication Alignment in Sales: The Role of Emotional Intelligence.”
BATON ROUGE – LSU has named Jared Llorens as the dean of the E. J. Ourso College of Business. Llorens was appointed as interim dean in July 2020 after the initial search for the next dean was paused earlier this year due to the Novel Coronavirus pandemic.
LSU Marketing Professor Nawar Chaker Awarded Best Reviewer by The Journal of Selling and Sales Management
BATON ROUGE- LSU Marketing Assistant Professor Nawar Chaker recently earned the 2020 Best Reviewer Award from the Journal of Personal Selling and Sales Management. In addition, author awards were presented for theory and practice.
LSU Marketing Professor Co-authored Article on How Businesses Need to Engage with Customers in Times of Turbulence
BATON ROUGE- LSU Marketing Professor Judith Anne Garretson Folse recently co-authored an article with Texas A&M Mays Business School Dean Eli Jones, Baylor University Assistant Professor of Marketing Stephanie Mangus, and Texas A&M Professor of Marketing Shrihari Sridhar that was accepted for publication by Journal of the Academy of Marketing Science.
BATON ROUGE – Ripinka Patil, a second-year LSU marketing PhD student is the 2020 recipient of the Daryl McKee Doctoral Student Award. She graduated from NIFT in Mumbai, India in 2013 with a Bachelor of Design and then earned her M.S. in Business-Marketing from the University of Cincinnati in 2016.
BATON ROUGE – LSU has announced the names of the students who have made the Dean’s List and the President’s Honor Roll for the spring 2020 semester.
Professor Jared Llorens has been named interim dean of the E. J. Ourso College of Business, effective July 1, 2020.
Greg Accardo, the director, instructor and professional sales advisor at LSU’s Professional Sales Institute and the Department of Marketing, was recently selected as chair of the Industry Innovation & Insights subcommittee, under the Thought Leadership Committee, for the University Sales Center Alliance (USCA). Leaders at USCA like Accardo strive to provide the best education, research, and service to overall improve the sales profession.
The LSU 100 is a highly competitive program that identifies, recognizes and celebrates the 100 fastest growing LSU graduate-owned or LSU graduate-led businesses in the world and the LSU ROARING 10 list recognizes and celebrates the ten highest revenue generating LSU graduate-owned or LSU graduate-led businesses. Companies must apply each year in order to be considered for either list.
Retail atmospherics is becoming an increasingly important strategic tool for stores and restaurants.
The holiday season is a time for giving: giving thanks as well as giving to those in need. Professor Courtney Szocs charged her class, Marketing 3411: Consumer Analysis and Behavior class with developing a campaign to collect food items for the Greater Baton Rouge Food Bank.
The LSU 100 is a highly competitive program that identifies, recognizes and celebrates the 100 fastest growing LSU graduate-owned or LSU graduate-led businesses in the world.
LSU professional sales students recently competed in the Great Northwoods Sales Warm-Up, held by the University of Wisconsin-Eau Claire, where they gained valuable experience and met with corporate recruiters.
The LSU Professional Sales Institute (PSI) Sales Team will be competing for the International Collegiate Sales Competition, or ICSC, “Collegiate World Cup of Sales” November 6-9 in Orlando, Florida. This tournament-style competition puts participating universities in the position to earn points in each event, and the university accumulating the most overall points will be awarded the Collegiate World Cup of Sales.
The Professional Sales Institute (PSI), in the Department of Marketing, hosted a one-day regional sales competition. Competing universities include Southeastern Louisiana University, University of Louisiana Lafayette, Nicholls State University, and Louisiana State University. Three students from each university competed in the first round, and the top three students moved to the final round.
BATON ROUGE - Rajesh P. Narayanan has been selected as the new associate dean for academic affairs and outreach in the Office of the Dean at the E. J. Ourso College of Business. Timothy Chandler, who previously held the position, has been named associate dean for undergraduate programs and assessment. Narayanan is also the chair of the E. J. Ourso College of Business’s Department of Finance and he will continue that role for the next year.
BATON ROUGE – Richard D. White Jr. will step down as dean of the LSU E. J. Ourso College of Business at the end of this academic year. White has served in this role since 2012. His retirement will be effective in June 2020.
The American Marketing Association (AMA) Retail and Pricing Special Interest Group (SIG) is delighted to announce the winners of the 2019 AMA Retail and Pricing SIG Emerging Scholar award.
The LSU E. J. Ourso College is hosting a Business Graduate Program Fair Tuesday, Oct. 15, from 11:30 a.m. – 3:30 p.m. in the Business Education Complex rotunda.
LSU’s E. J. Ourso College of Business recently recognized student achievement for the 2018-19 academic year. The following scholarship recipients were recognized for their accomplishments.
Beginning in fall 2019, the Department of Marketing at the E. J. Ourso College of Business will offer a Marketing Analytics Concentration. The concentration involves completing two marketing analytics courses as well as a practicum or internship.
BATON ROUGE – The University hosted its inaugural celebration to honor LSU faculty who received promotion and tenure effective next academic year. The professional milestones the honorees reached outstanding accomplishments in teaching, research, and service for which LSU is known. Six LSU E. J. Ourso College of Business faculty were awarded promotion and tenure.
BATON ROUGE - For the second-straight year, MBA student and LSU long snapper Blake Ferguson will serve as the chair of the Southeastern Conference Football Leadership Council, the league office announced Thursday.
BIRMINGHAM, AL – Out of 37 LSU student-athletes named to the 2018-19 Winter SEC Academic Honor Roll, 10 of them are E. J. Ourso College of Business students. The 2018-19 Winter SEC Academic Honor Roll is based on grades posted from the 2018 Spring, Summer and Fall terms.
BATON ROUGE – SEC Professor of the Year Gabriela González delivered the keynote address, and LSU graduated its largest and most diverse class ever at the university’s 298th commencement exercises on Friday, May 10. At the spring commencement ceremony, a record 4,442 degrees were awarded. The overall class of 2018-19 – students receiving degrees in previous summer and fall commencements combined with the current spring commencement – saw 7,047 degrees awarded, the highest in any academic year ever.
Vincent Jeseo, a second-year doctoral student at the LSU department of marketing, won the 2019 Daryl McKee Doctoral Student Award. He graduated from the University of Tampa in 2011 with a B.S. in Sport Management and then earned his M.S. in Entrepreneurship in Applied Technologies from the University of South Florida in 2013. Jeseo helps to mentor students in LSU's Professional Sales Institute as they prepare for sales competitions.
LSU is rated as the best value university in Louisiana and 69th among public universities across the country in Forbes 2019 America’s Best Value Colleges rankings.
LSU students, faculty and staff represented the university during LSU Day at the Louisiana State Capitol April 16, 2019. The event provided an opportunity to remind the Louisiana Legislature, as well as visitors to the Capitol, how LSU benefits our state.
Donadio, Schneckenburger and Zehnder Inducted into E. J. Ourso College of Business Hall of Distinction
The LSU E. J. Ourso College of Business inducted Marcela Donadio, Robert Schneckenburger and Jeff Zehnder into its Hall of Distinction at a banquet held Business Education Complex on Friday, March 22.
BATON Rouge - Professor Emeritus William C. Black has been awarded the 2019 Doctoral Educator’s Award from the Southeast Marketing Symposium member Universities, which include Florida State University, Louisiana State University, The University of Memphis, Mississippi State University, The University of Alabama, The University of Arkansas, The University of Georgia, The University of Kentucky, The University of Mississippi, and the University of Tennessee. The award recognizes those individuals who have made significant and sustained contributions to marketing doctoral education during their careers.
BATON ROUGE – LSU Professional Sales students recently competed in business-to-business, or B2B, sales scenarios for the Jack W. Salisbury Scholarship Awards during the E. J. Ourso College of Business Professional Sales Institute’s fourth annual Internal Sales Competition and Career Fair.
BATON ROUGE – LSU Executive Education announces the opening of nominations for the 2019 LSU100: Fastest Growing Tiger Businesses on February 1, 2019.
BATON ROUGE - The LSU Flores MBA Program has launched a one-year MBA track that’s geared toward students who hold an undergraduate business degree from an accredited institution. Beginning in June, this new one-year MBA format will allow students to complete the MBA degree in just 11 months.
BATON ROUGE – The LSU E. J. Ourso College of Business has announced the members of its 2019 Hall of Distinction Class – Marcela Donadio, Robert Schneckenburger and Jeff Zehnder. This year’s class will be inducted at the Hall of Distinction Banquet, which the college will host at the Business Education Complex on Friday, March 22.
BATON ROUGE - The Professional Sales Institute at the E. J. Ourso College of Business will host its 2019 Golf Tournament on April 12, 2019 at the LSU Golf Course starting at 8:00 a.m. followed by a lunch and awards ceremony at Walk-Ons Bistreaux & Bar.
BATON ROUGE - LSU Professional Sales students will be competing in business-to-business, or B2B, sales scenarios for the Jack W. Salisbury Scholarship Awards during the E. J. Ourso College of Business Professional Sales Institute’s fourth annual Internal Sales Competition and Career Fair on February 21, 2019.
BATON ROUGE – LSU has announced the names of the students who have made the Dean’s List and the President’s Honor Roll for the fall 2018 semester.
BATON ROUGE – LSU recognized 1,950 graduates at the university’s 297th commencement exercises on Friday, Dec. 14.
BATON ROUGE - Frederick “Rick” Wolfert was profiled in the LSU Foundation Cornerstone magazine. He is a graduate of the '76 business class in marketing and was a student-athlete on the LSU basketball team.
BATON ROUGE – Several LSU E. J. Ourso College of Business graduates and a current student were among the 2018 graduates of Lead LSU, a leadership development program for LSU employees.
BATON ROUGE – On Oct. 18, seven successful LSU alumni returned to campus for a career panel sponsored by the LSU Department of Marketing.
BATON ROUGE – To grow the stream of talented entrepreneurs willing to start new businesses and innovate within existing ones, the LSU Stephenson Department of Entrepreneurship & Information Systems offers the Entrepreneurship Fellows Program. Any LSU student may apply for the yearlong program; fellows are chosen through a competitive application process.
BATON ROUGE – LSU has formally announced selections for the 2018 Homecoming Court. The court is comprised of 14 exceptional students that represent the sophomore, junior, and senior undergraduate classifications plus graduate, law, and veterinary school students, and many of the university’s most dynamic student organizations.
BATON ROUGE – The LSU E. J. Ourso College is hosting a Business Graduate Program Fair on Tuesday, Oct. 30 from 11:30 a.m. – 3:30 p.m. in the rotunda of the LSU Business Education Complex, 501 South Quad Drive.
BATON ROUGE – Research demonstrates that customer gratitude is linked to increases in share of wallet, sales revenue, sales growth and customer commitment. What about the role of salesperson gratitude in buyer-seller relationships?
BATON ROUGE – The LSU E. J. Ourso College ranked 108th overall in the U.S. News & World Report’s “Best Undergraduate Business Programs” rankings released earlier this month. This year’s ranking places the college in the top quarter of all business schools and is a slight increase from the college’s 109th ranking in 2017.
BATON ROUGE – Several LSU E. J. Ourso College of Business faculty were awarded promotion and tenure before the start of the 2018-2019 academic year.
BATON ROUGE - Erica Borne, president of the Beta Xi Chapter of Pi Sigma Epsilon, talks to us about the organization, opportunities for students and her favorite LSU tradition.
BATON ROUGE - Growing up in Franklin, La., LSU graduate Victor Lashley may have come from a small town, but he’s making a name for himself in New York City.