Marketing Alumni Panel | LSU Department of Marketing

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2018 "Why Marketing?" Career Panel 

“Why Marketing?” That is just one of the many questions we’ll tackle during a seven-member panel discussion featuring LSU alumni that will be moderated by Judith Anne Garretson Folse.

Panelists will offer advice about how to succeed in this varied and rapidly-evolving field; how simple daily habits can propel your career; how to craft a compelling résumé; how to land and manage an interview; how to manage the first weeks on the job; and how you can enjoy a successful marketing career in a variety of industries. They will share the types of marketing positions available in full-service marketing agencies, the financial industry, nonprofit organizations, the legal field, market research firms, social media agencies, sports marketing, and culinary marketing. Attendees will gain insights from the discussions with an opportunity to visit one-on-one with the panelists after the formal program.

Please join us – this event is open to all business majors. Be part of the conversation! Use #WhyMarketingLSU to discuss the event on social media.

Event Details

Location: Business Education Complex, Rotunda 

Address: 501 South Quad Dr., Baton Rouge, LA 70803 

Date: Thursday, October 18, 2018

Hashtag: #WhyMarketingLSU


  • Panel Discussion: 5:00 p.m. - 6:30 p.m. 
  • Meet and Greet with Panelists: 6:30 p.m. - 7:15 p.m. 

Event Topics: 

  • How decisions in college impact your career opportunities
  • Skills valued within organizations
  • Résumé and networking tips 
  • Getting the interview
  • Interview and post interview tips
  • First day, week, and year on the job advice 

Alumni Panelists


Andrew Baer headshot

Andrew Baer '11
Deutsch Kerrigan LLP
New Orleans, Louisiana

Celeste Baer headshot

Celeste Landry Baer '09
Auction Program Manager
Emeril Lagasse Foundation
Bayou Baby Bites and Food Love


Paula Keller French headshot

Paula Keller French '09
Director of Sales and Marketing
Search Influence
New Orleans, Louisiana

Laura Gould headshot

Laura Gould '05
Client Development Manager
Zehnder Communications Inc.
Nashville, Tennessee

Victor Lashley headshot

Victor Lashley '12
Vice President Global Trade Finance
JP Morgan
New York, New York

Christopher Metz headshot

Christopher Metz '09
Client Manager
The Nielsen Company
Fort Worth, Texas

Lauren Taylor headshot

Lauren Taylor '09, '12
Director of Marketing and Competition
Southeastern Conference
Birmingham, Alabama