Bookmark and Share
Faculty & Staff Focus, General Information, Media Advisory

LSU E. J. Ourso College Names Ronald Niedrich Chair of Marketing

06/05/2013 09:14 AM

BATON ROUGE – Ronald Niedrich will become the chair of the LSU E. J. Ourso College of Business’ Department of Marketing, effective July 1. Niedrich currently holds the Robert S. Greer Chair in Marketing and is an E. Robert Theriot Professor in the department.

“The Department of Marketing Faculty regularly publishes its research in top-tier marketing journals, writes prominent textbooks and wins copious teaching awards,” Niedrich said. “I feel honored to be appointed the incoming chair of this distinguished group of world-class scholars and educators who display such an unwavering dedication to the discovery and dissemination of marketing knowledge.”

Niedrich will be taking over for Alvin Burns, who has decided to return to the faculty and relinquish the chair position.

“We are very thankful for Al’s contributions as chair, and grateful he has chosen to remain with us as a member of the faculty,” said E. J. Ourso College Dean Richard D. White Jr. “Ron’s work as the department’s Ph.D. advisor and his résumé made him the perfect choice to lead.

Niedrich has been employed by LSU since 1999. His research focuses on the judgment and decision processes that consumers employ in constructing brand choice, brand attitudes, price judgments and other responses. His work appears regularly in prominent marketing journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of the Academy of Marketing Science and Journal of Retailing.

In 2011, Niedrich was a recipient of the E. J. Ourso College of Business Research Excellence Award. He is also a 2007 and 2013 recipient of the LSU Tiger Athletic Foundation Undergraduate Teaching Award.

Niedrich earned his Bachelor of Science in Engineering from Clemson University, his MBA from the College of William and Mary, and his Ph.D. in Business Administration from the University of South Carolina.

The Department of Marketing at LSU’s E. J. Ourso College of Business prepares its students for careers in management, advertising, buying, product development, retailing and sales. Through its Internship in Marketing Program, students are able to apply the concepts and principles of the classroom and earn course credit for their practical work experience.


For more information, visit or 225-578-8684.

E. J. Ourso College of Business