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Manship School’s Mann to Discuss Book on NPR on Wednesday, Dec. 14

12/14/2011 09:41 AM

BATON ROUGE – One might say everything is coming up daisies for LSU Manship School of Mass Communication professor Robert Mann.


His book, “Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater and the Ad that Changed American Politics,” has taken him across the country in promotional appearances, and on Wednesday, Dec. 14, he will appear live on NPR’s “Talk of the Nation” at 1:30 p.m. CST to discuss the book as a part of the show’s “Political Junkie” segment.


The book discusses the infamous “Peace, Little Girl” ad from the 1964 Lyndon Johnson presidential campaign, which featured a young girl picking flowers leading up to a nuclear explosion. It cast a deep, emotional contrast between the campaigns of Johnson and opponent Barry Goldwater, and is considered a landmark in political advertising.


"It’s been a great deal of fun talking about the book,” said Mann, the Manship Chair in Journalism at the Manship School, and co-director of the Reilly Center for Media & Public Affairs. “Many people remember it, but many people have never seen it. And, so, it’s fun to show them something that had such an impact on American political history and that still makes people shake their heads in wonder.”


Mann has discussed the ad with nearly every major media outlet in the country, from the New York Times, Wall Street Journal, Dallas Morning News and the National Journal, to ABC News, MSNBC, CBS, CSPAN, Campaigns and Elections Magazine and Politico.


“I hope this book helps people better understand that they should look more critically at the TV spots that these candidates show,” Mann said. “And I also hope it will help people look at those spots and fully appreciate just how much the candidates and their advertising consultants often use those spots to manipulate people’s emotions and not speak to their intellects.”


For more information on “Daisy Petals,” which was published this fall by LSU Press, visit For more information on the Manship School of Mass Communication, visit

LSU Media Relations