LSU Alumnus Knows Which Wich is Which
BATON ROUGE – Guy Harper, a 2008 graduate of the LSU Flores MBA Program, is the owner of the recently opened Which Wich Superior Sandwiches, location at 6725 Siegen Lane in Baton Rouge.
Harper’s inspiration to open the shop came when he was working in New York for the Federal Deposit Insurance Corporation. While on a business trip to Dallas, Harper ate at the original Which Wich shop and was intrigued by the concept. He stated he has always aspired to own and run his own business.
“I always said being an entrepreneur from Louisiana presented itself with the best and worst things about our state,” Harper said. “Louisiana lags behind most places when it comes to new, fresh ideas and restaurants. We aren’t exactly the first target location for national brands to expand to. I wanted to bring a whole new concept to the state. I became solely focused on finding that one idea that I could bring home.”
According to Harper, the LSU Flores MBA Program gave him the tools to understand a successful business.
“Coming back to LSU for my MBA was a big turning point and really got me focused more on the accounting side of running a business, as well as the entrepreneurial side,” Harper said.
Which Wich’s competitive strategy comes from its revolutionary ordering system. According to their website, guests use red Sharpies to mark up pre-printed menus on sandwich bags. They select a sandwich from one of 10 categories, and then choose the type of bread, size, cheese, spreads and vegetables. The sandwiches are prepared to guests’ exact specifications and delivered in personalized sandwich bags. After they’ve enjoyed their “wiches,” guests are encouraged to draw on their bags with the same red Sharpies and hang their “artwork” on the community wall.
Harper hopes to open other locations across Baton Rouge and Lafayette in the future.
The LSU Flores MBA Program is the E. J. Ourso College of Business’ flagship program and rigorously prepares students to earn an advanced degree that will help them enhance their careers. Full-time, executive and professional tracks are offered and provide schedule flexibility for those wishing to pursue their MBA from a program that was ranked No. 26 nationally among public institutions by Forbes.com for return on investment. For more information, visit mba.lsu.edu or call 225-578-8867.