The newly created Office of Communications and University Relations was developed by the Chancellor to provide a full service communications organization that pro-actively fashions, manages and delivers consistent messages promoting LSU’s National Flagship Agenda; that reaches key internal and external audiences; and that helps LSU achieve international prominence. The office will provide a full array of resources to all units of the university, and will help focus LSU entities on a consistent course of action that promotes university goals among parents, students, faculty, lawmakers, donors, the media, and business leaders across Louisiana and the nation.

RESPONSIBILITIES

The Office of Communications and University Relations is responsible for developing and administering a robust strategy that encompasses a detailed liaison of public affairs activities, government relation tasks, and institutional advancement. These overarching strategic goals are designed to energize and support the fund-raising drives that will dramatically increase LSU’s endowment by 2010, while carrying on LSU’s long-standing educational objectives and promoting LSU’s climb to international academic prominence. Three units administer separate services within this structure.

STRUCTURE

Public Affairs supplies marketing, communications, creative services, media relations, and radio/television services to LSU and its component colleges.

• View LSU's National Image Campaign
• View LSU's Visual Identity Program

Institutional Advancement is responsible for coordinating the efforts of several foundations essential to LSU’s future, primarily in fundraising duties among alumni, major donors, and corporate sponsors.

Legislative and External Affairs oversees the unified voice of the university to all community, political, and government leaders at the local, state, and national levels.