Advertising Jobs
Sales Management (Print Sales Manager, Broadcast Sales Manager)
- Hire your own sales staff
- Manage team to achieve sales goals
- Supervise and monitor personal, individual and team sales efforts
- Coordinate efforts with the design and production teams
- Work with the professional adviser to set revenue goals for each product every semester
- Monitor collection of outstanding advertisement payments due
- Train the sales staff and hold regular team meetings
- Develop and maintain a client account list
- Train sales staff to understand and execute department policies on billing, credit status, and collections
- Oversee all client contracts
- Maintain appropriate office hours and manage personal sales efforts
- Handle payroll for your staff
- Handle complaint phone calls
- Additional Print manager duties include:
- Hiring and managing the print production and layout staff
- Handling or monitoring the classifieds operation
- Sending press and print orders to the printing vendors
- Sending run sheets to business manager and advertising manager
- Ensuring tear-sheets are sent out in a timely manner
- Additional Broadcast manager duties include:
- Making sure the sponsor identification announcements are produced within FCC guidelines for non-commercial stations by the production staff.
- Turning in broadcast orders with instructions to the traffic manager for scheduling
- Turning in all insertion orders to business manager and advertising director
- Supervising production of KLSU and Tiger TV spots.
- Monitoring KLSU traffic logs.
Print Sales Rep (The Reveille, Reveille Special Sections, Reveille online, Legacy magazine, Gumbo yearbook)
- Solicits businesses, individuals and organizations to advertise in or underwrite any of Student Media's entities
- Must use own vehicle when transportation is necessary
- Keeps all clients informed of all special packages and promotions
- Attends all comprehensive training sessions for student staff and all weekly staff meetings.
- Keeps a daily sales call report and turns it in to Sales Manager.
- Must make a minimum of 3 face to face client or prospect calls a week
- Keeps approximately 20 office hours per week, including making necessary sales calls.
- Works with design staff to help develop speculative ads and campaigns for presentation to prosspective customers.
- Checks daily paper proofs
- Turns in daily run sheets
- Moves necessary client artwork into daily paper folders
- Processes all contracts and insertion orders according to sales staff procedures.
- Sends out weekly invoices with tearsheets to customers and also mails out monthly statements.
- Responsible for meeting bi-weekly and overall individual sales goals
Broadcast Sales Rep (KLSU, TTV, on-line)
- Solicits businesses, individuals and organizations to advertise or underwrite in any of Student Media's entities
- Must use own vehicle when transportation is necessary
- Keeps all clients informed of all special packages and promotions
- Attends all comprehensive training sessions for student staff and all weekly staff meetings.
- Keeps a daily sales call report and turns it in to Sales Manager.
- Must make a minimum of 3 face to face client or prospect calls a week
- Keeps approximately 20 office hours per week, including making necessary sales calls.
- Works with production staff to ensure implementation of sold spots to air
- Responsible for handling scripts to be sent for FCC approval and production
- Once spot is produced, responsible for sending it to the client for final approval for airing
- Checks weekly missed spots log and handles make-goods for clients
- Processes all contracts and insertion orders according to sales staff procedures.
- Handles getting all TV spots on DV tape, DVD or VHS for clients according to insertion order
- Mails out monthly statements.
- Responsible for meeting bi-weekly and overall individual sales goals
Organizational Sales Rep (to on-campus organizations and clubs for the yearbook)
- Solicits campus organizations to purchase organizational pages in the Gumbo yearbook
- Solicits campus organizations to purchase additional space in The Daily Reveille and Reveille Special Sections
- Disseminates package information to organizational leaders through the use of personal presentations, meetings, e-mailed packages, flyers, and advertising group informational sessions
- Keeps a weekly call log and turns it in to the Sales Manager.
- Keeps approximately 15 - 20 office hours per week, including sales calls
Office Assistant
- Maintaining accurate and up to date account lists (broadcast & print)
- Keeps and organizes accurate client information
- Help call-in/walk-in clients with placing classified ads
- Check advertising e-mail, and distribute e-mails to correct Account Executive
- Research untapped accounts and hand out to Account Executives
- Answer phones and handle messages for sales reps
- Cut out daily ads for the advertising binder
- Complete Tiger Weekly monitors every Wednesday
- Handle additional clerical work and data entry as assigned
- May be required to performs other duties as needed and assigned
Marketing Manager & Staff
- Responsible for directing, managing, and overseeing the marketing staff in the planning, organizing and executing of all internal and external Student Media events, promotions and marketing campaigns
- Responsible for the day-to-day production and execution of marketing ads to run in the paper
- Oversees the planning, organization, and execution of all events that include paying vendors (ex: Living Expo, etc.)
- Create complete proposals for each planned event and promotion, to include timelines, proposed budgets, and plans for multi-media execution of event campaign
- Make sure contracts are properly prepared and reviewed by Advertising Director
- Create an additional event other than the Living Expo, to be executed in the Fall semester, and to ensure said event generates revenue.
- Work with station managers and editors to collaborate on the development of any marketing campaign they wish to execute
Layout
- Proficient with current computer design and layout software.
- Lays out the newspaper on a daily basis
- Needs problem-solving abilities to fit ads inside the designated space allowed for that particular day
- Works closely with management to ensure all ads are checked and the paper is handed over to editorial by deadline
Design
- Proficient with current computer design and layout software.
- Creates ads for individual clients, as requested on production orders, within deadlines established on production order.
Distribution & Circulation
- Show up at the dock by 6 a.m. daily
- Make sure all of the papers are distributed every morning, and call the manager if there are extra at the dock.
