Creating Your Website

There are several website development options available. If your unit requires assistance developing or redesigning a website, contact Strategic Communications to discuss needs and for assistance identifying an appropriate solution.

University Supported Website Development

Strategic Communications and Information and Technology Services (ITS), offer services to assist campus units in the development of websites. We currently develop websites in two content management solutions (Omni Update Campus and WordPress). We strongly recommend OU Campus, as this solution takes a more comprehensive approach to website accessibility, ease of updates and LSU brand management.

Overview of web development process:

  1. Survey department needs to determine which CMS and LSU theme to use
  2. Work with unit to identify website features and site architecture
  3. Strategic Communications will develop a layout proposal
  4. Site structure and layout will be coded by Strategic Communications and ITS
  5. Client will be trained in the CMS and migrate/create content

Units interested in learning more about the university’s in-house solutions, contact Lori Martin at 578-2031 or Claire McNeil at 578-1790 or

Vendor Website Development

When units have a website project that is outside the scope of what the university-supported CMS provides, units will be given permission to contract with an external vendor for website development. Permission must be obtained from Strategic Communications prior to working with a vendor–the scope of services and requisition must be routed to Strategic Communications for review.

Vendors must adhere to LSU’s Brand Identity when developing sites for university units. Once a vendor begins developing the site, design proposals should be routed to Strategic Communications for review. A PDF mock-up or a URL of the beta site should be sent to with sufficient time remaining in the project timeline to accommodate any changes that this office may request.

Other Website Development Options

Some units may decide to use internal resources to design and develop a website (i.e., staff, students, additional compensation). Websites developed using internal resources must adhere to LSU’s Brand Identity. A PDF mock-up or a URL of the beta site should be sent to with sufficient time remaining in the project timeline to accommodate any change requests that this office may request.

Google Analytics

The university uses Google Analytics to obtain website metrics. In order for the metrics to be as accurate as possible, the university’s tracking code should be applied to all webpages built on