Online Communications Policy
Google Analytics
The University uses Google Analtyics to obtain lsu.edu site metrics. In order for the metrics to be as accurate as possible, the University's tracking code should be applied to all webpages built on lsu.edu. The code may also be added to some social networking dashboards so that traffic in between those resources and the LSU website can be monitored.
The following code should be applied to each department webpage. It is recommended that you place the code near the bottom of your HTML code, immediately preceeding the </body> tag if possible.
<!-- begin google tracking code -->
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-6754317-1");
pageTracker._trackPageview();
} catch(err) {}</script>
<!-- end google tracking code -->
Additionally, departments may choose to obtain a Google Analytics account. Both the University and deparmental tracking codes can be added to webpages without interferring with the metrics being obtained. The advantage to using a department managed account is that you will have adminstrative access to the account and you will be able to run customized reports for your unit.
If you have questions or comments regarding Google Analytics, please contact the Office of Communications & University Relations at urelat1@lsu.edu.
Return to Top
Page last updated:
April 13, 2011
