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"Championship Spirit" Campaign

National Championship Television Spot National Championship Radio Spots
  • Spot will air once during the BCS National Championship game on January 7.
  • 530 spots will run in Austin, San Antonio, and Houston the week before the game on MTV, Nickelodeon, TNT, Toon, and Family-TV.
  • Spot will run continuously on LSUSports.net’s GeauxZone online subscriber site.

Chancellor's Welcome

Championship Spirit (30 sec)
Quicktime Version
Window Media Version

409 radio/streaming audio spots on WWL Radio in New Orleans (870 AM, 105.5 FM, wwl.com) beginning December 15 through the day of the game.

Championship Spirit #1 (mp3)

Championship Spirit #2 (mp3)

Championship Spirit #3 (mp3)

 

Billboard Placement Print Advertisement
  • One billboard placement outside of the Louis Armstrong International Airport in New Orleans.
  • One billboard placement off I-10 west into New Orleans.

billboard

Ad to appear in:

  • BCS National Championship Game Day Program.
  • January Issue of New Orleans Magazine. (Sent to subscribers, sold throughout the city, and placed in every hotel room in New Orleans. Distributed to 45,000.)

gameday ad
PDF, 2.5 MB

 

Desktop Wallpaper
Visitors to the LSU Web site can enjoy “Championship Spirit” computer wallpapers, e-greeting cards, and screen savers at www.lsu.edu/now/downloads.

 

Think Unique Undergraduate Recruiting My Space Ads

Two MySpace online ads (click thumbnails for larger images):

  • Targeted to 16-18 year olds in the states of Texas, Louisiana, Alabama, Mississippi, Georgia, Tennessee, Arkansas, Florida, and Ohio.
  • Will run from December 31 to January 9.
  • Ad click throughs are directed to the recruitment Web site, www.lsu.edu/lsu4me.
  • 10.5 million impressions purchased.

 

Nola.com Electronic Advertisements
  • Multiple online flash ads targeted to visitors of NOLA.com, the Times Picayune’s online Web site.
  • Will run December 31 to January 7.
  • 400,000 total impressions purchased to run on the NOLA.com homepage, the news section, and the BCS page.

 

LSU Highlights

The LSU homepage will feature rotating story highlights regarding the achievements of faculty and students, the national designation of the landscape architecture program, the medical physics program, and our commitment to service learning.

 

Street Banners
  • Six on-campus banners to recognize the “Championship Spirit” of LSU’s students, staff, and faculty.
  • Banners to hang for two to three weeks after the game.

(PDF, 91kb)