LSU Web Visual Identity
A consistent identity is a vital part of our relationship with the public. Simple things like fonts, imagery, and colors, when used consistently, make for a stronger brand and add to the public’s ability to identify LSU.
One of the main gateways for people to the University is the LSU Web site. This places a great emphasis on ensuring that the site and its sub sites have a cohesive look to them, as the Internet is rapidly becoming the primary avenue of communication with our respective audiences.
The LSU Web Visual Identity will allow each unit the flexibility to build a Web site targeting specific audiences while maintaining the strength of the LSU brand.
The LSU Web Visual Identity consists of templates for headers, footers, and background images, as well as a hexadecimal version of the expanded color palette.
Header
The LSU header consists of three navigation bars.
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Utility Bar (Optional)
The Utility Bar consists of an invisible link to text only pages, PAWS login, physical location, current date script, and a link to LSU's Google Search.
Utility Bar Artwork and Instructions>> -
Logo Bar (Required)
The Logo Bar consists of the LSU logo and a link to the LSU homepage. The logo bar templates provided may be customized. If the bar is customized, the LSU Logo must appear as the dominant element. The design must be approved by the Office of Communications & University Relations.
Logo Bar Artwork and Instructions>> -
Quick Link Bar (Optional)
The Quick Link Bar consists of a "Quick Links" drop down menu and links to Online Applications, the LSU Directory, and the LSU A-Z Index. The template provided may be customized to meet a unit's particular needs.
Quick Link Artwork and Instructions >>
Footer
The LSU Footer consists of the a link to the LSU homepage, unit contact information, and a copyright statement. This information should appear on every LSU Web page. Additional information may be added to the footer if needed.
Footer Artwork and Instructions>>
Contact Us
If you require assistance or would like additional information, please contact the Office of Public Affairs.
Telephone: 225-578-8654
E-mail: urelat1@lsu.edu
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Page last updated:
September 23, 2009
