The Office of Public Affairs, a division of Communications and University Relations, directs the communications strategy for the University, manages all marketing and advertising efforts, handles media relations between the University and its internal/external audiences, provides creative services to members of the University community, and conceives and produces radio, tv, photography and film for promotional use.

Communications
The Communications staff research and write text for electronic and print publications. Our staff strives to provide clear, accurate, and consistent messages on behalf of the University and its individual units. Pieces range from small-scale items, including invitations and posters, to comprehensive campaigns, such as student recruiting and fund-raising efforts. Following the principles of the LSU Style Guide and the Chicago Manual of Style, we employ stringent editing procedures to ensure that copy meets the highest standards. We are available to write major speeches, provide talking points, and assist with select presentations.

Marketing
The Marketing staff manages, protects, and promotes the University’s brand to advance the image of LSU. This unit provides integrated marketing planning and services to both the University and individual units. We use data to develop an understanding of the needs, attitudes, and desires of those who directly influence the success of LSU. We understand how campus units fit into the big picture and can help that unit leverage and harness the power of a 145-year-old institutional brand. In addition, we can assist the campus community with their advertising needs.

Media Relations
The Media Relations staff publicizes the University by pitching news and feature stories to the press, providing the media with scientists and researchers who can provide expert opinions, and disseminating information to media representatives for their respective assignments. The department’s goal is to work with media in promoting LSU and informing the University’s local, state, and national publics about research, teaching, programs, and events taking place on campus.

Creative Services
The Creative Services area of Public Affairs specializes in producing high-quality marketing, promotional, recruitment, fund-raising, and informational communications for LSU. Comprised of graphic design and multimedia professionals, the staff coordinates their talents to provide full services for planning, developing, and producing a wide range of communications – brochures, Web sites, computer-based presentations, etc. Print and electronic projects produced by Creative Services preserve the integrity of LSU’s brand and convey the character of individual departments while maintaining a connection to the larger LSU identity.

Radio, TV, Photography and Film
Digital Imaging is responsible for producing audio and visual messages on behalf of LSU. Our talented team of photographers, videographers, filmmakers, and script writers use video and photography to support the creative and informative functions within Public Affairs. Projects include broadcast TV and radio, print and news photography, DVD production, and streaming video and photography for LSU’s Web site.