LSU Expert Available to Discuss Black Friday Shopping Trends

11/15/2017
Dan RiceBATON ROUGE – Black Friday is just nine days away. Retailers are preparing their stores, including their staff, while families are preparing their shopping lists. LSU Associated Professor of Marketing and Director of Graduate Studies in Marketing Dan Rice is available for media interviews about the busy shopping season. A recent holiday retail survey by Deloitte found online spending is expected to exceed in-store spending for the first time. Rice is able to discuss Black Friday topics that include sales, online retailers, brick and mortar stores, as well expectations for Louisiana retailers and shoppers.

Link to Rice’s bio: https://business.lsu.edu/marketing/Pages/FacultyMember.aspx?UN=danrice

Media Note:
Rice is available for interviews all day Friday, Nov. 17. He also has availability on Thursday, Nov. 16 from 9:30 a.m. – 1 p.m.