01/17/2014 12:45 PM
BATON ROUGE – LSU’s Reilly Center for Media & Public Affairs and the Manship School
of Mass Communication announces the return of the Manship School’s Academy of Applied
Politics, an seven-week seminar on the latest developments in campaign strategies
and tactics. The academy will be led by political experts from around the country.
Each week the academy will focus on a different topic about current developments in
campaigns and elections.
Classes will be held on Thursday evenings this spring from 6-8 p.m. in the Journalism
Building on LSU’s campus. The academy’s semester will begin with orientation on March.
The academy will run March 6 through April 24, 2014.
Some of the topics this year will cover “big data,” using polling to shape messaging
and Louisiana politics in 2014. More information on the course topics can be found
Christopher Mann was appointed as director of the Academy of Applied Politics for
2014. Mann brings extensive experience in politics to directing the 2014 academy.
Before coming to LSU, he was a campaign consultant in Washington, D.C. following a
career as a campaign manager for congressional and statewide candidates, executive
director of a state party and working for several campaign organizations. He was a
pioneer in micro-targeting and other “big data” analytics and was one of the founders
of the Analyst Institute, the leading data and analytics organization for Democrats
and their allies. He is an expert on political communication, especially voter mobilization
tactics. In addition to his practical political experience, Mann received his Ph.D.
in political science from Yale University.
“The academy’s approach to practical politics is designed for anyone interested in
understanding today’s sophisticated electoral and public affairs campaigns, working
for a campaign or running for office,” said Mann.
“The academy reflects the Manship political communication program’s commitment to
teaching how to succeed in today’s campaigns,” he added.
The course is open to the public, although enrollment will be capped at 35. The tuition
is $550. A 10-percent discount is available for LSU alumni and parents of current
students. A limited number of Manship School of Mass Communication students will be
admitted to the program on scholarship.
Participants attending at least six of the eight sessions will earn a certificate
attesting that they have successfully completed the academy’s course of study.
Applications must be submitted by Feb. 7. Applications are available at http://www.manship.lsu.edu/aap. Applications can be emailed to Christopher Mann, director of the Manship School’s
Academy of Applied Politics, firstname.lastname@example.org, or mailed to: Manship School’s Academy of Applied Politics, c/o Christopher Mann,
211 Journalism Building, Baton Rouge, LA 70803.
Scheduled speakers for the 2014 Academy of Applied Politics include:
An integral part of LSU’s Manship School of Mass Communication, the Reilly Center
for Media & Public Affairs promotes greater understanding and cooperation between
the academic world and practical politics. Its mission is to generate thoughtful programs,
dialogue and research about mass communication and its many-faceted relationships
with social, economic and political issues. The Reilly Center uses the intellectual
muscle of the school’s faculty to help address practical problems and advance good-government
Evident in everything the center does is its commitment to strengthen and advance
the Manship School’s national leadership in media and politics. The center’s agenda
is diverse and fluid – from the annual John Breaux Symposium, which hosts national
experts to discuss a topic that has received little or no attention, to conducting
the annual Louisiana Survey, a vital resource for policymakers that tracks advancements
and regressions of citizen attitudes about state issues and services. Its action-oriented
and partnership-driven philosophy underscores the Reilly Center’s dedication to tackling
ideas and issues that explore the relationship of media and the public in democratic
Posted on Friday, January 17, 2014