Photo: Kasey Windels

Kasey Windels

Associate Professor
201A Hodges Hall | (225) 578-5126 | kwindels@lsu.edu | CV

 

Biography

Kasey Windels teaches digital advertising courses, including digital creative strategies, qualitative audience analysis, and advertising campaigns. Her research focuses on the advertising agency, with emphasis on organizational creativity, environmental influences on creativity, and the underrepresentation of women in creative advertising. Her work has been published in journals such as Creativity Research Journal, Journal of Advertising Research, and International Journal of Advertising. Windels holds a Ph.D. from the University of Texas at Austin, where she also earned her Master’s Degree and completed the Texas Creative portfolio program. She is happy to be back at LSU, where she earned her Bachelor’s degree (Geaux Tigers). 

 

Selected Publications

Windels, Kasey and Karen L. Mallia (2015), “How Being Female Impacts Learning and Career Growth in Advertising Creative Departments,” 37 (1), 122-140, Employee Relations.  

Stuhlfaut, Mark W. and Kasey Windels (2015), “The Creative Code: A Moderator of Divergent Thinking in the Development of Marketing Communications,” Journal of Marketing Communications, 21(4), 241-259.  

Windels, Kasey and Mark W. Stuhlfaut (2014), “Confined Creativity: The Influence of Creative Code Intensity on Risk Taking in Advertising Agencies,” Journal of Current Issues and Research in Advertising, 35 (2), 147-166. Best Article of 2014, Runner Up.  

Windels, Kasey, Karen L. Mallia and Sheri J. Broyles (2013), “Soft Skills: The Difference Between Leading and Leaving the Advertising Industry?” Journal of Advertising Education, 18 (2), 17-27.  Best Article Award.  

Mallia, Karen L., Kasey Windels and Sheri J. Broyles (2013), “The Fire Starter and the Brand Steward: An Examination of Successful Leadership Traits for the Advertising-Agency Creative Director,” Journal of Advertising Research, 53 (3), 339-353.  

Windels, Kasey and Wei-Na Lee (2012), “The Construction of Gender and Creativity in Advertising Creative Departments,” Gender in Management: An International Journal, 27 (8), 502-519.

 Stuhlfaut, Mark W. and Kasey Windels (2012), “Measuring the Organisational Impact on Creativity: The Creative Code Intensity Scale,” International Journal of Advertising, 31 (4), 795-818.  

Windels, Kasey (2011), “What’s in a Number? Minority Status and Implications for Creative Professionals,” Creativity Research Journal, 23 (4), 321-329.