photo: Lance PorterLance Porter

Associate Professor; Director, Social Media Analysis and Creation Lab
201C Hodges Hall | (225) 578-7377 | | CV



With more than 19 years of marketing experience, Porter has focused on digital media since 1995, when he built his first commercial Web site. Before coming to LSU, Porter spent four years as executive director of Internet marketing for Disney. There he oversaw the creative and media strategies for more than 80 films and won a Clio Award for excellence in advertising. He currently teaches advertising creative strategy and campaigns. His research focuses on digital media effects. He holds a joint appointment with the Center for Computation and Technology (CCT). He won the 2009 LSU Alumni Faculty Excellence Award and was the 2010 American Advertising Federation Donald G. Hileman Memorial Educator of the Year in the seventh district. 

Follow Me On Twitter: @lporter




Selected Publications

Porter, L., Benigni, V. & Wood, J.C. (in process, 2011). From Analysis to Aggression: The Nature of Fan Emotion, Cognition and Behavior in Internet Sports Communities. In Billings, A.C. (Ed.), Sports media: Transformation, integration, consumption (pp. ). New York: Routledge.

Lewis, B. and Porter, L (2010). In-Game Advertising Effects: Examining Player Perceptions of Advertising Schema Congruity in Massively Multiplayer Online Role-Playing Games, Journal of Interactive Advertising, 10(2).

Mabry, E. and Porter, L. (2010). Movies and MySpace: The Effectiveness of Official Websites versus Online Promotional Contests, Journal of Interactive Advertising, 10(2).

Porter, L. (2010). Communicating for the Good of the State: A Post-Symmetrical Polemic on Persuasion in Ethical Public Relations, Public Relations Review, 36(2), 127-133.

Benigni, V., Porter, L., and Wood, J. (2009). The Rant: How Online Fan Culture is Revolutionizing College Football, Journal of Electronic Communication, 19(3&4)

Porter, L., Sweetser, K., and Chung, D. (2009). The Blogosphere and Public Relations: Investigating Practitioners’ Roles and Blog Use, Journal of Communication Management, 13(3), 250-267.

Biswas, M. and Porter, L. (2008). States of Emergency, ‘Limited’ Press Freedom, and the Role of Blogs: A Bangladeshi Context, Journal of New Communication Research, 3(1).

Sweetser, K., Porter, L., Chung, D. and Kim E. (2008). Credibility and the Uses of Blogs Among Professionals in the Communication Industry, Journalism and Mass Communication Quarterly. 85(1), 169-185.

Gevorgyan, G. and Porter, L. (2008). One Size Does Not Fit All: Culture and Perceived Importance of Web Design Features” Journal of Website Promotion, 3 (1&2).

Hughes, J. and Porter, L. (2007). Diffusion of Innovations in Public Relations: Investigating Proximity to Innovators Among Public Relations Practitioners, International Journal of Strategic Communication, 1(4), 227-245.

Chung, D., Kim, E., Trammell, K. and Porter, L. (2007). Uses and Perceptions of Blogs and Media Roles: A Comparison between Journalism Professionals and Journalism Educators. Journalism Educator, 62(3), 305-322.

Porter, Lance, Sweetser Trammell, Kaye D., Chung, Deborah and Kim, Eunsong. (2007). “Blog power: Examining the effects of practitioner blog use on power in public relations.” Public Relations Review, 33(1), 92-95.

Porter, Lance and Golan, Guy. (2006). “From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.” Journal of Interactive Advertising, 6(2). Online

Porter, Lance V. & Sallot, Lynne M. (2005). Web Power: Examining Practitioners’ World Wide Web Use and Its Effects on Their Decision-Making Power in Public Relations. Public Relations Review, 31(1), 111-119.

Sallot, L.M., Porter, L.V., & Acosta-Alzuru, C. (2004). Practitioners’ World Wide Web Use and Perceptions of Their Roles and Power: A Qualitative Study. Public Relations Review, 30(3), 269-278.

Porter, Lance V. & Sallot, Lynne M. (2003). The Internet and Public Relations: Investigating Practitioners’ Roles and World Wide Web Use. Journalism and Mass Communication Quarterly, 80(3), 603-622.

Porter, Lance, Sallot, Lynne, Cameron, Glen & Shamp, Scott. (2000). New Technologies and Public Relations: Exploring Practitioners’ Use of Online Resources to Earn a Seat at the Management Table. Journalism and Mass Communication Quarterly, 78(1), 172-190.