Jun Heo

Assistant Professor
251 Hodges | (225) 578-2095 | junheo@lsu.edu | CV

 

Biography

Jun Heo is an assistant professor of digital advertising. He earned his doctorate in mass communication from the University of Florida with an emphasis in advertising. He holds a master’s degree in advertising from Michigan State University. His research areas are emerging advertising media, media audiences, media effects and agency-client relationships. His research appears in peer-reviewed journals such as Journal of Advertising Research, Computers in Human Behavior, Journal of Product and Brand Management, Journal of Targeting, Measurement and Analysis for Marketing, and Journal of Media Business Studies. He presents his work regularly at the national conferences of the Association for Education in Journalism and Mass Communication and the American Academy of Advertising. He teaches advertising courses, including advertising industry and society and quantitative audience analysis. Before joining the academic world, he worked as a media director and planner in multiple global advertising agencies, such as Dentsu Young & Rubicam, Ogilvy & Mather and Universal McCann. 

 

Selected Publications

Heo, J., & Sutherland, J. (In press). Exploring the effects of marketing-intelligence gaps on advertising agency-client Relationships: a survey of U.S. media planners. Journal of Advertising Research.  

Chang, C., & Heo, J. (2014). Visiting theories that predict college students’ self-disclosure on Facebook. Computers in Human Behavior, 30(1), 79-86.  

Clayton, M., & Heo J. (2011). Effects of promotional-based advertising on brand associations. Journal of Product and Brand Management, 20(4), 309-315.