Owner and CEO of Solid Ground Innovations, Sevetri Wilson is a Manship School graduate and a proven professional in the fields of marketing, brand management, digital media, strategy, public policy and technology.
Solid Ground Innovations is a strategic communications firm based in Baton Rouge that Wilson began in 2009. She leads a team of eight and oversees the day-to-day vision and execution of projects for clients and for the company. Wilson is also heading a new endeavor called Exempt Me Now, a web-based compliance platform and technology start-up for tax-exempt entities, which will launch April 1.
Wilson graduated from LSU in 2008 with a dual degree in mass communication and history. She is now pursuing her master’s degree in government at Harvard University, which offers a program that allows students to complete the degree partially online.
In addition to her career and academic work, Wilson serves as a member of several local and national organizations, including the LSU AP Tureaud Black Alumni board, the Downtown Development District, the National Grant Writers Association, Chamber of Commerce and Alpha Kappa Alpha Sorority.
Wilson’s work for her clients has been featured in the Wall Street Journal, USA Today, CNN and ESPN, and has even received a National Nobel Prize for Public Service, The Jefferson Award. In 2013, the Louisiana Legislative Women’s Caucus named Wilson the Business Woman of the Year.
For Wilson, Women’s History Month is an acknowledgement of the many contributions women have made to society.
“Too often minority groups are forgotten in history, and it is important to stop, take notice and celebrate in our accomplishments,” she says. “Women’s history is 365 days a year because every day women across the country and world are making history.”
Wilson recalls the quote: “Behind every great man is a great woman.” These words signify the relevance and importance of women, she says.
“Women are often working unseen and behind the scenes doing great work. Life-altering, history-making, record-breaking work,” Wilson says. “Women should be celebrated and promoted with the same vigor, enthusiasm and support as we give men. Oh, and paid the same, too!”