Manship professor and advertising area head Dr. Yongick Jeong received the Ralph Sims Award, honoring a lifetime of achievement in advertising education, at the Baton Rouge American Advertising Federation luncheon May 1.
Jeong was nominated by Jesse Barnett, an LSU alumna who felt Jeong was especially influential in her life. In her letter, she said, “Dr. Jeong is an involved professor, a devoted researcher and a creative genius.” She noted that she was especially grateful for “how he helps students make good life choices regarding jobs, internships and resumes.”
“Over the past two years, I’ve personally seen Dr. Jeong impact the lives of dozens of students,” Barnett said. “I’ve seen him inspire and mentor so many people who have gone on to do more than they ever thought they could. He’s fostered unbelievable passion in the next generation of advertisers.” Ralph Sims was a member of AAF-Baton Rouge from 1965 to 2009. Ralph served as president, won the Pete Goldsby Award in 1973, and worked as Senior Vice President of marketing at Fidelity Bank. The Ralph Sims Award is presented to an advertising figure in the Baton Rouge area who has demonstrated outstanding leadership and mentoring of area college and university students.