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LSU Today Flagship Faculty

Archive
Ofer Mintz

Ofer Mintz

Assistant Professor
Department of Marketing
E. J. Ourso College of Business

Follow on Twitter @ofermintz

What was your previous position and where?

Last spring, I enjoyed being a visiting faculty member in Israel at the Interdisciplinary Center, Herzliya. Prior to that, I completed my Ph.D. in marketing at the University of California, Irvine; my M.S. in finance at the University of London; my B.BA. in marketing at Texas A&M University; and worked as a database marketing manager for a start-up company, Internet Technology Group Inc.

What brought you to LSU?

Foremost, the excellent reputation of the university and the E. J. Ourso College of Business. The opportunity to teach both MBA and undergraduate courses and be part of a great marketing faculty cohort were also exciting.

What is your research interest?

Primarily, my research focuses on marketing analytics/strategy and social media/online marketing. My research integrates theories from marketing, finance, strategy and behavioral decision making with cutting-edge econometric empirical analysis to address managerially relevant issues.

What do you hope to accomplish at LSU?

Mostly, I hope to provide students a set of skills — through use of marketing analytics and social media/online marketing management techniques — that helps them get a job in this tough economy. I am also excited to be part of the college’s push to be a Top 20 public business school and helping the new master's program in analytics and online MBA programs grow.

What do you enjoy most about LSU?

The people are great! I have very much enjoyed teaching the core marketing MBA course this semester and am looking forward to teaching Internet, social media and mobile marketing to undergraduates in the spring. The faculty cohort at the E. J. Ourso College of Business have been very encouraging and the new business education complex is incredible.

What are your major accomplishments?

My dissertation research on what drives managers to use metrics in marketing mix decisions was awarded honorable mention by the AMS Mary Kay Dissertation Competition, nominated as a finalist for the Institute for Study in Business Markets dissertation proposal competition and has been accepted for publication in the Journal of Marketing. In addition, I presented my research on metrics at the Harvard Business School and developed one of the few courses in the world on social media and mobile marketing (MKT 4440), which combines Internet marketing issues as well. Non-academic related, I have been lucky to backpack around the world for six months and travel quite a lot; see the 2012 Summer Olympics, 2010 World Cup final and 2005 World Series; and win two state soccer championships as a youth.

 




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