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Julie Guidry

Julie Guidry

Assistant Professor
Department of Marketing
E. J. Ourso College of Business

What was your previous position and where?

I was a doctoral candidate and instructor in the marketing department at Texas A&M University at College Station.

What brought you to LSU?

My goal after attaining my Ph.D. was to start my academic career at a research-oriented university, preferably one with a doctoral program. Being a proud Louisiana native - from Rayne, which is 15 miles west of Lafayette - LSU was my No. 1 choice since it met those criteria. Better yet, when I was told during my interview that the marketing department has a yearly retreat in Gulf Shores, I was sold!

What is your research interest?

My current interest is consumers’ perceptions of authentic brands. Authentic brands are those that are perceived to be passionate about what they do. My research suggests that authentic brands have a stable image - e.g., a long history, consistent over time - and are rare - e.g., unique, associated with a specific region. My interest in this topic may be partly due to the fact I am from Louisiana. Louisiana exudes authenticity; we are very passionate about our unique and long-lived traditions.

What do you hope to accomplish at LSU?

I would like to continue working with my colleagues and our doctoral students on research aimed at top-quality journals. Mentoring doctoral students is particularly important to me, and I hope to eventually teach a doctoral seminar on research methods or statistics.

What do you enjoy most about LSU?

My department. In addition to being recognized for its research, it is collegial and social. Nearly everyone in the department has worked with another marketing faculty member on a research project; there is a tremendous amount of teamwork. We also have at least five parties a year. This type of environment at a top research institution is very rare.

What are your major accomplishments?

Professionally, I would have to say getting my job here at LSU. That was very exciting. Personally, I have completed a marathon and several triathlons.


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