What does the writer do include to persuade the reader to do as he asks?

20 May 2000

Mr. John Fixit
Kali Customs Body Shop
1234 Highland Rd.
Baton Rouge, LA  70802
 

Dear Mr. Fixit:

I was recently involved in an auto accident.  I brought my 1997 Honda Accord to your auto shop to fix my rear bumper and trunk. Upon receiving my car, I find that the work was not satisfactory.

When I brought my car in, I requested that you use factory paint, and I agreed pay any extra cost.  Now when I look at my car in a certain light, the new paint on my trunk does not match the rest of my car.  I brought my car to the dealership and they told me that the paint you used was not Honda Factory Paint.

I didn't ask for a new bumper, but you charged me for one.  On a careful inspection, I noticed a scratch that was originally on the bumper still there.  My dealership confirmed that it was the same old bumper. The only thing done to the bumper was a remolding.

This is what I need you to do to rectify this problem:

1. Refund the difference for the cost of a new bumper and the cost of remolding an old bumper.
2. Repaint my entire car with factory paint so that everything matches.

You can call me at 225-123-4567 any time after 5pm to resolve this matter.
 

Sincerely,
 
 

Bryan Grant