VITAE

 
Name: Jay L. Perkins
Department: Manship School of Mass Communication
College: Manship School of Mass Communication
Campus: Baton Rouge -01
Present Rank/Title: Associate Professor
Total Years of Service: 19
Service in LSU System: 19
Service in present rank: 1
Date Appointed: 8/10/82
Appointment Status: Tenured
Pay Basis: Fiscal
Graduate Faculty Status: None
Work Assignment: Teaching 75% Research 25%
Normal Teaching Load Fall: 9 hours
Normal Teaching Load Spring: 9 hours
Normal Teaching Load Summer: 3 hours
 
Courses Developed:
MC2052, Intermediate Reporting
MC3200, Newsgathering I, a team taught course
          MC3202, Newsgathering II, a team taught course
MC4971 Political Communication
University 3000 Political Communication
MC4141 Investigative Reporting
MC4971 Freelancing

Courses Taught:

Media writing
Newsgathering I
Newsgathering II
Investigative Reporting
Feature Writing
Opinion Journalism
Editing
Political Communication.
Freelancing

Education:

Louisiana State University, M.A. in American History, 1988.
Oklahoma State University, B.S., Journalism, 1967.
                     Thesis: Political Consultants and the New System of Politics
 Professional Experience:
Louisiana State University, associate professor, 1998-present
Louisiana State University, assistant professor, 1989 - 1998.
Louisiana State University, assistant professor and adviser, The Daily Reveille, 1985-1989.
The Catholic Commentator, managing editor, Baton Rouge, La. (June-August, 1985).
Louisiana State University, instructor and adviser, The Daily Reveille, 1982-1985.
The Associated Press, Washington, D.C., reporter/editor, 1971-1982.
The Associated Press, Oklahoma City, Ok., editor, 1968-1971.
The Wichita Beacon, Wichita, Kan., 1967-68.
Oklahoma Army National Guard, public information researcher and writer, 1967-1970.
 Publications
1. Books. None
2. Refereed Journals:
Jay Perkins, "Keys to Successful Internet Campaigns: Lessons from the 1998 election cycle." In the Manship School Guide to Political Communication, Baton Rouge, La.: LSU Press, 1999 (anticipated).
Jay Perkins, "The Internet and the 1998 Campaign: The Boxer, Bush and Ventura efforts in Interactive Media." In Business Research Yearbook, Volune 6 (1999). Saline, Michigan: McNaughton and Gunn, Inc. and the International Academy of Business Disciplines.
Jay Perkins, "Television Covers the 1952 Chicago Conventions: An Interview with Sig Mickelson." Historical Journal of Film, Radio and Television, 18:1. (January, 1998). Carfax Publishing. Oxford, England.
Jay Perkins, "Political Consultants: High Rollers of the Politics Game but They Throw a Lot of Snake Eyes." In Business Research Yearbook, Volume 2 (1995). Lanham, Md.: University Press of America and International Academy of Business Disciplines, 1995.
 3. Other publications (Popular Media Reportage)
Jay Perkins, "Africa: The Last Frontier for Investors," Multex Systems, New York, N.Y., Feb. 3, 1998) Multex is a leading New Media partnership of 150 financial information providers. It has an international readership of more than 1,300 institutional investors and nearly 9,000 additional subscribers who access parts of it through Bloombergs on the Net terminals or through http://www.multexsys.com.
Jay Perkins, "Ethylene Overcapacity May Shrink Investor Interest in Chemical Companies," Multex Systems, New York, N.Y. (July 26, 1997). Multex is a leading New Media partnership of 150 financial information providers. It has an international readership of more than 1,300 institutional investors and nearly 9,000 additional subscribers who access parts of it through Bloombergs on the Net terminals or through http://www.multexsys.com.
Jay Perkins, "Peso Worries Put Behind a Revitalized Mexico," Multex Systems, New York, N.Y. (July 26, 1997). Multex is a leading New Media partnership of 150 financial information providers. It has an international readership of more than 1,300 institutional investors and nearly 9,000 additional subscribers who access parts of it through Bloombergs on the Net terminals or through http://www.multexsys.com.
Jay Perkins, "South America: High Risk and High Rewards," Multex Systems, New York, N.Y., (April 23, 1997). Multex is a leading New Media partnership of 150 financial information providers. It has an international readership of more than 1,300 institutional investors and nearly 9,000 additional subscribers who access parts of it through Bloombergs on the Net terminals or through http://www.multexsys.com.
Jay Perkins, "Toeing the Line in Louisiana," State Legislatures Magazine, Denver, Co., and Washington, D.C., (June, 1996), 24-27. State Legislatures Magazine is the leading publication devoted to the problems of governing at the state level.
Jay Perkins and David Perlmutter, "The Louisiana Gubernatorial Election: Did O.J. Do it?" Campaigns and Elections Magazine, Washington, D.C., (November-December, 1995), 43. Campaigns and Elections Magazine is the only publication devoted to coverage of the political consulting industry. A more detailed version of our study was distributed by LSU Public Relations and printed in a number of publications.
Jay Perkins, "Media Magic Growth in Campaign Politics," Greater Baton Rouge Business Report, Baton Rouge, La., (Oct. 8, 1991), 29 & 37.
Jay Perkins, "Serpent Man - Anatomy of a Media Hoax." The IRE Journal, Investigative Reporters and Editors, Columbia, Mo. (Summer, 1987), 14-19. The IRE Journal is the leading journal devoted to depth reporting and the use of governmental documents and databases for sourcing.
Jay Perkins,"Reporting from the Republican National Convention: Why strategists say Louisiana will be significant in the 1984 presidential sweepstakes." (September, 1994) Shreveport Business, 14-17.
Jay Perkins and David Dodson, "The Battle of the Big Four." Cover Story, Greater Baton Rouge Business Report, (May, 1984), 13-17.
Jay Perkins, "Beer Drinking and Demographics: Louisiana and the U.S.," Cover story, Baton Rouge Sunday Magazine, Baton Rouge, La.,(July 24, 1983), 13-16
Jay Perkins, "The Failure of the 1980 Natural Gas Deregulation Act," Cover Story, Baton Rouge Sunday Magazine, Baton Rouge, La., (March 13, 1983), 4-8.
In addition, I earlier wrote more than 600 articles which appeared in national publications such as The New York Times, The Los Angeles Times, The Chicago Tribune, and the Washington Post during the years 1971 to 1982. Also, I wrote over 170 signed opinion pieces which appeared in regional publications in New Orleans, Baton Rouge, Lafayette and Shreveport during the years 1983 to 1998.

I also earlier reported on more than 90 stories for radio networks. More recently, I have served as election commentator for national and local public radio, for WJBO radio and for various Baton Rouge television stations

3. Other Publications (Columns and Signed Opinion Pieces)
Jay Perkins, "Behind the Green Door: The no-win choices for Louisiana's future." Greater Baton Rouge Business Report, January, 1993
Jay Perkins, "Let Them Eat Cake: Why the Conservative Republican Response to the Fireman's Strike Makes No Sense." Greater Baton Rouge Business Report, February, 1993.
Jay Perkins, "The Midas touch of politics: Has Fast Eddie lost it?." Greater Baton Rouge Business Report, April, 1993.
Jay Perkins, "Floating in Hypertext. Twists and Turns in the New Computer Age." Greater Baton Rouge Business Report, May, 1993.
Jay Perkins, "And Now the Lions Eat Each Other: Scarce Resources and the Failure of the Democratic System." Greater Baton Rouge Business Report, June, 1993.
Jay Perkins, "The Good Government Boys: Are They Interested in Budget Cutting or Control." Greater Baton Rouge Business Report, July, 1993.
Jay Perkins, "Gambling on the Casino:" How Rival Factions Split the Pot." Greater Baton Rouge Business Report, August, 1993.
Jay Perkins, "Clinton's Problem: How to Sell Big Change With Little Gain." Greater Baton Rouge Business Report, September, 1993.
Jay Perkins, "The New Reality: Why Democracy Can't Work in a Society of Narcissus." Greater Baton Rouge Business Report, October, 1993.
Jay Perkins, "Cyberspace and Journalism: New Tools for Old Reporters." Baton Rouge Business Report, November, 1993.
Jay Perkins, "The Verity of Truth." This commentary deals with how media technology is impacting our perspective and influencing the way we view authenticators. The Greater Baton Rouge Business Report, (Dec. 29, 1992), 23-24.
Jay Perkins, "A Frightening Glimpse of Future Technology." This commentary argues new technology is influencing the way the media operates and how that has worrisome implications for democracy." The Greater Baton Rouge Business Report, (Dec. 1, 1992), 38-40.
Jay Perkins, "A Pivotal Point of the New Century." This pre-election commentary predicts that the 1992 election not only will result in Clinton defeating Bush but also in the creation of a new Democratic dynasty that will take us into the 21st Century. The Greater Baton Rouge Business Report, (Nov 3, 1992), 41-42.
Jay Perkins, "Advice to Higher Education: Less Hysteria, More Efficiency." This is an analysis of what could happen to Louisiana's higher education establishment as a result of the state's long term economic problems and social irresponsibility. The Greater Baton Rouge Business Report, (Oct. 6, 1992), 56-59.
Jay Perkins, "Having a Great Time - Wish You Were Here." This is commentary on the economic and social legacy we are leaving our children. The Greater Baton Rouge Business Report, (Sept. 8, 1992), 107-109.
Jay Perkins, "The Wimperer Has No Clothes." This is a political analysis of why President George Bush will lose the November election. The Greater Baton Rouge Business Report, (Aug. 11, 1992), 42-44.
Jay Perkins, "Operation Rescue Plays Media Like a Drum." Media commentary on how the local media played into the hands of the anti-abortion demonstrators who attempted to shut down an abortion clinic. The Greater Baton Rouge Business Report, (July 14, 1992), 89-90.
Jay Perkins, "Childhood has changed -- but not for the better." A commentary on how much more difficult it is to be growing up in America today. The Greater Baton Rouge Business Report, (June 16, 1992), 31-32.
Jay Perkins, "Despite the Messenger, the Message Perseveres." Media commentary on whether the media's conduct in the wake of the Rodney King case fanned the flames of the Los Angeles riot. The Greater Baton Rouge Business Report, (May 19, 1992), 34-36.
Jay Perkins, "Our Decline is as Simple as Verbal Mud Wrestling." Media commentary on how the media has fanned Americas discontent with the current political system. The Greater Baton Rouge Business Report,(April 21, 1992), 51-53.
Jay Perkins, "If Money's the Talk, Then Shaq Should Walk." Commentary on the corruption of collegiate sports by money. The Greater Baton Rouge Business Report, (March 24, 1992), 39-40.
Jay Perkins, "Defining News." Media commentary on why we need a new definition of news, how changing circumstances have made old definitions obsolete and how a new way of thinking about news is needed. The Greater Baton Rouge Business Report, (Feb. 25, 1992), 30-31.
Jay Perkins, "Life Needs More Pauses and Fewer Fast Forwards." Social commentary on how technology has sped up the pace of life of children - and muted the peaks and valleys of their existence. The Greater Baton Rouge Business Report, (Jan. 28, 1992), 34-35.
Jay Perkins, "Why David Duke can't effectively govern Louisiana." Political commentary on how Louisiana's potential election of Duke would result in ostracism for the state but also would destroy Duke as a public figure. The Greater Baton Rouge Business Report, (Nov. 9, 1991), 43-44,46.
Jay Perkins, "Duke by a Nose." Political commentary on why David Duke will end up in the runoff for governor and why it is national political factors, not Louisiana culture, that will put him there. The Greater Baton Rouge Business Report, (Oct. 8, 1991), 33-35.
Jay Perkins, "Flogging the Legislature is Buddy's Best Tactic." Political commentary on why running against the Legislature is Roemer's best strategy. The Greater Baton Rouge Business Report, (Aug. 13, 1991), 31-32.
Jay Perkins, "Americans Must Pay Deregulation's Price." Social commentary on the economic cost of deregulation to cities and states, The Greater Baton Rouge Business Report, (July 16, 1991), 30-31.
Jay Perkins, "On Racing to Manipulate Race in Political Races." Political commentary on how race is manipulated as a political symbol by consultants. The Greater Baton Rouge Business Report,(June 18, 1991), 56-57.
Jay Perkins, "Media Fast Becoming America's Peephole." Media Commentary on how the media are becoming Peeping Toms for a sexually disfunctional and perverted society. The Greater Baton Rouge Business Report, (May 21, 1991), 28-29.
Jay Perkins, "Yo, Buddy. It's Time to Weickerize." Political commentary on why it's time for newly converted Republican Buddy Roemer to switch once again - to Independent this time. The Greater Baton Rouge Business Report, (April 23, 1991), 32-33.
Jay Perkins, "Roemer Restores Louisiana'a National Clown Role." Political Commentary on how the governor's last minute switch in parties resulted in media hilarity everywhere. The Greater Baton Rouge Business Report, (March 20, 1991), 29-30.
Jay Perkins, "Treating War Coverage Like Sporting Events." Media commentary on how television has trivialized war even as it brings it into our living rooms. The Greater Baton Rouge Business Report, (February, 1991), 64-66.
Jay Perkins, "CNN: The Media as a Backchannel." Media commentary on the role CNN played as a diplomatic backchannel and military intelligence gatherer in the Persian Gulf War. The Greater Baton Rouge Business Report, (January, 1991), 63-64.
Jay Perkins, "Connected or Not in World Economy." Economic commentary on how multiple politics and multiple cultures are going to create problems with the integration of the marketplace. The Greater Baton Rouge Business Report, (January, 1991), 52-53.
Jay Perkins, "It's Fourth and Long for America's Future." Social commentary on how the failures of American society are chronicled by America's fascination with football. The Greater Baton Rouge Business Report, (December, 1991), 64-65.
Jay Perkins, "Technology's Impact in Brave New World." Social commentary on how machines are getting smarter while the users are getting dumber. The Greater Baton Rouge Business Report, (November, 1990), 66-67.
Jay Perkins, "Why David Duke will Run Strong." Political commentary on why David Duke will surprise even the most cynical Louisiana pundit while scaring the sheets out of an incumbent senator. The Greater Baton Rouge Business Report, (October, 1990), 76-77.
Jay Perkins, "California Flames and Winds of War." Social commentary on how the lessons of a California grassfire may soon be put to a test in the Middle East. The Greater Baton Rouge Business Report,(September, 1990), 84-85.
Jay Perkins, "Placing Games with the Louisiana Legislature." Political commentary on how the legislature managed to save itself and keep the budget somewhat balanced by holding the state up to national ridicule. The Greater Baton Rouge Business Report, (August, 1990), 61-62.
Jay Perkins, "Calling Jim Madison." Political commentary that argues the ineptness of the just completed legislative session shows Madison's skepticism over giving power to the common man was on target. The Greater Baton Rouge Business Report, (July, 1990), 77-79.
Jay Perkins, "And For This, Hundreds of Trees Were Killed." Media commentary on the lack of news value in articles regaling Gov. Buddy Roemer's loss of control of the Louisiana Senate to opposing forces. The Greater Baton Rouge Business Report, (June, 1990), 82-83.
Jay Perkins, "Whites in the 21st century." Social commentary on the implications of demographic trends that show America is about to become a true melting pot with whites in the minority. The Greater Baton Rouge Business Report, (May, 1990), 85, 92.
Jay Perkins, "Buddy's Newest Baby and the Rat Brigade." Social commentary on the negativism of our Me-first politicians. The Greater Baton Rouge Business Report,(April, 1990) 78-79.
Jay Perkins, "Middle Class Forgets Its Welfare Programs." Social commentary on how the middle class has forgotten that, but for the grace of a liberal government, there would be no middle class. The Baton Rouge Business Report, (March, 1990), 58-59.
Jay Perkins, "Who Cares if Bagert Gets GOP Blessing." Political commentary on how Louisiana's GOP gets a first hand look at how party endorsement counts for nothing when losing candidates won't be good sports. The Greater Baton Rouge Business Report, (February, 1990), 56-57.
Jay Perkins, "We Win Cold War: Now What Happens?" The political, social and economic ramifications from the end of the cold war. The Greater Baton Rouge Business Report, (January, 1990) 54, 61.
Jay Perkins, "The Politics of Abortion." Political commentary on how the pro-choice stance will prove a successful tactic for Democrats. The Greater Baton Rouge Business Report, (December, 1989), 68; Forum Magazine, 9-10.
Jay Perkins, "A Guste of Hot Air." Political commentary on how Attorney General Billy Guste has played the abortion controversy for political gain. The Greater Baton Rouge Business Report, (November, 1989), 24-25.
Jay Perkins, "Bust the Trust: Reforming the Good Government Crowd." This political commentary argues good government does not involve dedicating funds to special interests and that dedicating funds is a counterproductive strategy that will eventually harm the state. The Greater Baton Rouge Business Report, (October, 1989), 20; Forum Magazine 9,26,27.
Jay Perkins, "Night of the Living Dead: Louisiana as a Zombie State." Political commentary on how legislative actions have destroyed Louisiana's future. The Greater Baton Rouge Business Report, (September, 1989), 64-65; Forum Magazine, 10,27.
Jay Perkins, "The Court's Hidden Agenda - Desegregation as a Byproduct." Political commentary arguing the special three judge court is not interested in desegregation as much as it is in reforming and rationalizing higher education. The Greater Baton Rouge Business Report, (August, 1989), 68-69; Forum Magazine, 9-10.
Jay Perkins, "Fair-Weather Reformers and the Louisiana Mess." The Greater Baton Rouge Business Report,(July, 1989), 72-73; Forum Magazine, 12-13.
Jay Perkins, "Crying Wolf Once Too Often." How politicians lose their credibility to making threats they have no intention of carrying out. Forum Magazine, (June, 1989), 9,28.
Jay Perkins, "Dropping the A-Bomb: the Special Master's Report." The Greater Baton Rouge Business Report, (May, 1989), 51-53; Forum Magazine, 13,16.
Jay Perkins, "Buddy Roemer's Legislative Tax Baby." Why Roemer has failed as a crusading governor." The Greater Baton Rouge Business Report, (April, 1989), 59,60; Forum Magazine, 9,29.
Jay Perkins, "David Duke and the Return to Normalcy." Social commentary on why Duke the racist is the most normal thing in America today and why we and the media are hypocrites for denying it. The Greater Baton Rouge Business Report, (March, 1989), 62-63.
Jay Perkins, "Of Fools, by Fools and for Fools." The Democratic Mandate. The Greater Baton Rouge Business Report, (February, 1989), 55-56; Forum Magazine, 9,28.
 Jay Perkins, "George Bush's Unattractive Alternatives." Why new President Bush has no alternatives but to raise taxes. The Greater Baton Rouge Business Report, (January, 1989), 59-60; Forum Magazine, 7,30.
Jay Perkins, "Liberalism: A Victim of Its Own Success." Liberalism wasn't a failure: it was so successful that it abolished the pressing need that had propelled it. The Greater Baton Rouge Business Report, Page 63-64, December, 1988.
Jay Perkins, "Musing on the Single Season Mentality." If winter never comes, is the grasshopper wrong to sing and play all day? The Greater Baton Rouge Business Report, Page 54-55, November, 1988.
Jay Perkins, "Giving America What It Wants." How the political process and the media respond to the political malaise of America. The Greater Baton Rouge Business Report, Page 54-55, October, 1988.
Jay Perkins, "Higher Education: A Tale of Two Systems." The significance of the higher education lawsuit ruling by a special three judge panel. The Greater Baton Rouge Business Report, Page 51-53, September, 1988.
Jay Perkins, "Getting Mired in the Political Process." New Governor Buddy Roemer's hasn't slain any dragons - but he's chipped a few splinters off a few windmills. The Greater Baton Rouge Business Report, Page 61-62, August, 1988.
Jay Perkins, "Downsizing our Great Expectations. The shift occuring in America's once rosy vision of its future. The Greater Baton Rouge Business Report, Page 70-71, July, 1988.
Jay Perkins, "Is Louisiana Ready to Open Its Borders?" Parochialism and the rise of the New South. The Greater Baton Rouge Business Report, Page 62-63, June, 1988.
Jay Perkins, "The Storming of the Bastille." The coming battle over let us continue to eat cake. The Greater Baton Rouge Business Report, Page 74-75, May, 1988.
Jay Perkins, "It's time for Louisiana to Think Small." On the need for Louisiana to downsize its economy and expectations to get in tune with the coming economy. The Greater Baton Rouge Business Report, Page 73-76, April, 1988.
Jay Perkins, "On Reaching Too Far Too Fast." What Louisiana can expect, based on Congressional experience, from new Gov. Buddy Roemer. The Greater Baton Rouge Business Report, Page 74-75, March, 1988.
Jay Perkins, "Time for Louisiana to Fish or Cut Bait. Why it's time for the state to give up on the past and start looking toward the future. The Greater Baton Rouge Business Report, Page 62-63, February, 1988
Jay Perkins, "Resurrecting Roosevelt: Why Roemer Can't Do It." Why anyone playing the great expectations game with new Gov. Roemer is doomed to failure. The Greater Baton Rouge Business Report, Page 82-83, December, 1987.
Jay Perkins, "Roemer Reform: The 33 percent Solution." How Edwin Edwards turned defeat into victory by denying new Gov. Buddy Roemer a mandate. The Greater Baton Rouge Business Report, Page 68-69, November, 1987.
Jay Perkins, "Winning the Hearts and Minds of Louisiana." The battle for public opinion in Louisiana. The Greater Baton Rouge Business Report, Page 90-91, October, 1987.
Jay Perkins, "The last Dreadful Month: Who's on First?" Why Buddy Roemer and Bob Livingston have the best chances of coming out of nowhere in the October gubernatorial election. The Greater Baton Rouge Business Report, Page 85-86,112, September, 1987.
Jay Perkins, "Doesn't Anybody Care Any More." Hero worship in America and how we now worship the results oriented lawbreakers instead of the men who play by the rules. The Greater Baton Rouge Business Report, Page 67-68, August, 1987.
Jay Perkins, "Louisiana's Plan to Ban the Bums." How efforts to prohibit foreign students from attending Louisiana universities is short-sighted. The Greater Baton Rouge Business Report, Page 69-70, July, 1987.
Jay Perkins, "The Press as Peeping Tom." How the media's focus on sex and sensationalism is undercutting Democracy. The Greater Baton Rouge Business Report, Page 79-81, June, 1987.
Jay Perkins, "Back to the Future: Of Man and Mini Skirts." Are we moving into a new cultural cycle? The Greater Baton Rouge Business Report, Page 72-73, May, 1987.
Jay Perkins, "Time to Get Tough with the Candidates." The media makes certain that men of vision don't get elected. The Greater Baton Rouge Business Report, Page 73-74, April, 1987.
Jay Perkins, "The Myth of the Reform Candidate." The keys to watch in coming months to determine which "reform" candidate has a shot at governor. The Greater Baton Rouge Business Report, Page 73-74, March, 1987.
Jay Perkins, "Louisiana's Life of Quiet Desperation." How bad news around the globe means better times might be coming for Louisiana. The Greater Baton Rouge Business Report, Page 71-72, February, 1987.
Jay Perkins, "The Myth of Legislative Independence." How the legislature blinked when confronted with the need to govern. The Greater Baton Rouge Business Report, Page 65-66,74, January, 1987.
Jay Perkins, "A Blue Christmas for Louisiana." Why the upcoming special session won't pan out. The Greater Baton Rouge Business Report, Page 77-78, 103, December, 1986. Shreveport Business, Page 4-5, December, 1986.
Jay Perkins, "Gambling on the Race Nobody Can Win." A preview of the upcoming 1987 gubernatorial sweepstakes and the strengths and weaknesses of each candidate. The Greater Baton Rouge Business Report, Page 67-68, November, 1986. Shreveport Business, Page 3-4, November, 1986.
Jay Perkins, "Down and Dirty." How political advertising has gone negative in this election year. The Greater Baton Rouge Business Report, Page 101-103, October, 1986. Shreveport Business, Page 4-5, October, 1986.
Jay Perkins, "Moore vs. Breaux." The demographic and cultural trends that will allow John Breaux to win the election for U.S. Senate. The Greater Baton Rouge Business Report, Page 76-77, September, 1986. Shreveport Business, Page 4-5, September, 1986.
Jay Perkins, "Is Time Running Out for Louisiana?" Why the state faces a dismal future. The Greater Baton Rouge Business Report, Page 66-68, August, 1986. Shreveport Business, Page 3-4, August, 1986.
Jay Perkins, "A Dangerous Game of Chicken." What's behind the political squabbling and how it impacts the state's future. The Greater Baton Rouge Business Report, Page 72-73, July, 1986.
Jay Perkins, "Who's in Charge." The rise of the independent legislature as a result of Edwin Edward's inclination not to govern may be overrated. The Greater Baton Rouge Business Report, Page 74-75, June, 1986. Shreveport Business, Page 4, June, 1986.
Jay Perkins, "Survival of the Fittest." Why we should say so long to the future of the oil states. The Greater Baton Rouge Business Report, Page 58-59, May, 1986.
Jay Perkins, "The Legislative Session: A Summer of Discontent." The unpleasant vibrations coming from the upcoming legislation session. The Greater Baton Rouge Business Report, Page 87-88, April, 1986.
Jay Perkins, "Tell Them One is Coming." How a gambling promoting governor is using religion symbols as his means of promotion while also taking on the religious establishment. The Greater Baton Rouge Business Report, Page 75-76, March, 1986.
Jay Perkins, "Legalized Gambling: A Dumb Idea Whose Time Has Come." Why it's time for the state to seriously look at legalizing gambling. The Greater Baton Rouge Business Report, Page 63-64, February, 1986. Shreveport Business, Page 5-6, February, 1986.
Jay Perkins, "America and the Age of Narcissism." How an inward-looking nation has become attracted to the wrong things. Shreveport Business, Page 6-7, January, 1986.
Jay Perkins, "Blowing the Whistle on Collegiate Sports." How college athletics shows the decline in our society's values. The Greater Baton Rouge Business Report, Page 83-84, December, 1985.
Jay Perkins, "Is Justice Blind as Well as Dumb?" How media ethics resulted in an inaccurate portrayal of jury selection process at the trial of Gov. Edwin Edwards. The Greater Baton Rouge Business Report, Page 88-89, November, 1985.
Jay Perkins, "The Fox in the Legislative Henhouse." How Gov. Edwin Edwards won by losing in the state legislature. The Greater Baton Rouge Business Report, Page 91-93, August, 1985.
Jay Perkins, "The Right-To-Work Legislative Merry-Go-Round." A look at the power politics of the business and labor movements. The Greater Baton Rouge Business Report, Page 64-65,84, June, 1985.
Jay Perkins, "Playing the Media." How politicians play the media through sound bites. The Greater Baton Rouge Business Report, Page 62-65, May, 1985.
Jay Perkins, "A New Order of Business." Why it's time for Louisiana to pay some attention to the need to cut budgets instead of relying on increasing taxes. The Greater Baton Rouge Business Report, Page 68-69,85, April, 1985.
Jay Perkins, "A State in Search of a Leader." How Edwin Edwards has abrogated his leadership and how the legislation may have to fill the vacuum. The Greater Baton Rouge Business Report, Page 66-67,88, March, 1985.
Jay Perkins, "Comparable Worth: A Solution that Presents New Problems." Why the doctrine of comparable worth won't work. The Greater Baton Rouge Business Report, Page 66-67, January, 1985.
Jay Perkins, "A Case of Killing the Messenger." Louisiana's Reaction to its political and environmental problems. The Greater Baton Rouge Business Report, Page 69-70, December, 1984.
Jay Perkins, "Business Mounts Anti-Tax Blitz." How business plans to spend big to defeat the corporate tax plan. The Greater Baton Rouge Business Report, Page 67-68, November, 1984.
Jay Perkins, "Louisiana's Tax Problem." Will Edwin Edwards return to his populist roots with his new tax plans? The Greater Baton Rouge Business Report, Page 69-70, October, 1984. Shreveport Business, Page 12-13, October, 1984.
Jay Perkins, Shoring up a Sagging Economy." The educational and economic initiatives of the 1984 Legislative Session. The Greater Baton Rouge Business Report, Page 25-26, August, 1984. Shreveport Business, Page 15-17, August, 1984.
Jay Perkins, "Business-Labor Battle: Far from Finished." Why labor's defeat in the just ended legislative session does not mean the end of the battle. The Greater Baton Rouge Business Report, Page 69-70, July, 1984. Shreveport Business, Page 11-12, July, 1984.
Jay Perkins, "Confusion? Suits Us." Why there will be no full-scale legislative assault on business this session. Shreveport Business, Page 11, June, 1984. New Business of Lafayette, 14, June, 1984.
Jay Perkins, "Edwards' Power Politics." Why the return of a man who likes raw politics should give pause to special interests. Shreveport Business, 12, May, 1984.
B: Accepted for publication: None.
C: Submitted for publication: None.
 2. Other scholarly or professional/creative activities
 Web page design for Strother/Duffy/Strother, a political consulting firm in Washington, D.C., December, 1996.
 Web page design for LSUs University Lab School class, April, 1997.
 "Feature Writing -- A Short Course for Teachers." Zambia Institute of Mass Communication, August, 1995. This 30 page plan for teaching feature writing is still in use by ZAMCOM.
 "How to Teach Investigative Journalism." Investigative Reporters and Editors, 1991. This outline for the teaching of investigative reporting techniques was part of a packet sent out by IRE to journalism schools across the nation.
 Chairman, academic advisory committee, Investigative Reporters and Editors, Inc., 1994-1988. As chairman, I was responsible for advising the board of directors of IRE on initiatives that might improve the quality of collegiate reporting and give students a better research foundation. In addition, I have assisted in development of course outlines and lesson plan materials for IRE.
Respondent, 28th Annual Liberian Studies Association Conference, May, 1996.
"The Internet as a Reporting Tool." Handout on using the Internet for newspaper research presented to the Associated Press Managing Editors Conference on Computer-Assisted Reporting, June 28-29, 1996, Baton Rouge. In addition, I organized this conference which brought in more than 40 editors and reporters from two states and featured a Pulitzer Prize winner as one of three instructors.
"The Internet and its Application to Broadcasters." Handout on using the Internet presented to the Louisiana state meeting of Associated Press Broadcasters, June 15, 1996, New Orleans.
"The Internet and its Application to Broadcasters." Presented to the Mississippi state meeting of Associated Press Broadcasters, March 23, 1996, Biloxi, Mississippi.
Additionally, I have lectured at Investigative Reporters and Editors conferences in Columbus, Ohio, Chicago, Ill., Columbia, Mo., Phoenix, Ariz., and Washington, D.C. on how to teach investigatory journalism and document research.
3. Papers presented at professional meetings
 "Political Consultants: High Rollers of the Politics Game but They Throw a Lot of Snake Eyes." Presented to the International Association of Business Disciplines annual conference in Los Angeles, California, April 1995.
 4. Awards & prizes
 First place, editorial commentary, 1989, Association of Area Business Publications, U.S. and Canada.
 Second place, editorial commentary, 1986, Association of Area Business Publications, U.S. and Canada.
 Teacher of the Year, Manship School of Mass Communication, 1990.
 Outstanding Teacher Award, one of 12 selected by the Student Government Association, December, 1995
 Nominated by the Manship School for the Amoco award for undergraduate teaching, 1995.
 Additionally, my students have won four group championships in the William Randolph Hearst national competition, finished third in the nation twice and fifth once. Three were named best reporter in the nation by the Hearst judges and two others won Rolling Stone Journalist of the Year. My students also have collected more awards in the Roy Howard national competition than any other school.
  5. Contributions to juried or refereed publications: None
 6. Grants and Contracts Funded:
 USIA, estimated value to LSU in excess of $50,000, June, 1994 to December, 1996. I wrote the media proposal section of a $7 million proposal awarded by USIA to Southern University to create a Democratic government in the Republic of Zambia. Southern grant writers wrote the civic education and parliamentary education sections. The grant was awarded to Southern in 1994 and, as principal investigator for the media component, I traveled to Zambia to make the initial presentation and to set up the presentations that would follow for the next three years. The Manship School received a graduate student, paid for by USIA, as a result of this successful proposal, and I and another Manship professor lectured in Zambia as a result.
Gannett Foundation, $30,000, 1990 to 1995. I wrote and administered for five years this grant, a cooperative endeavor between LSU and Southern, for the recruitment and retention of high achieving minority journalism majors. Under my direction, LSU and Southern administered workshops in the summer of 1990 and the summer of 1992.
Hearst Foundation, $30,000 +. During my tenure of working with and administering student entries in the Hearst Competition, the national competition for journalism majors, my students won over $30,000 and the Manship School received matching grants of over $30,000. During the 10 years I actively administered the Hearst competition, my students won four national championships, finished third in the nation twice and in the top 10 in the nation two other times. Three students were named best in the nation in Hearst, and two others were named best in the nation by Rolling Stone Magazine.
C-SPAN Professor in Residence, Washington, D.C.. Award of undetermined value to attend a two day conference in Washington, D.C., in 1993 on using television film in classroom exercises. Award included room and board as well as the cost of the conference.
Freedom Forum media studies conference, Columbia University, New York City, 1992. Award of undetermined value paid air fare, meals and hotel expenses for a conference on technology and the media.
7. Thesis directed:
a. None.
b. Four, as an ex-officio member - Donna Mpengula, Julianne Bonnecaze, Pam Labbe, and Delia Adams Taylor. I also have served on three Honors College undergraduate thesis committees.
 8. Major areas of research interest:
Media and politics, new technology and media, political communication, race and politics.
 9. University Service
Coordinator, Hearst awards for the Manship School, 1997-1983. As coordinator, I am responsible for insuring that student work is properly entered into applicable categories for the Hearst Foundation awards. During the period 1990-1983, I also worked directly with the students on these projects.
My students during the 1990-1983 period won four national championships in Hearst, finished third twice and fifth once. Additionally, three students were named best journalist in the nation by Hearst, which is the most prestigious of all college media awards, and two other students were named best collegiate reporter by Rolling Stone magazine. .
 Faculty Senate Personnel Policies Committee, Chairman, 1995-96, member, 1995-94, 1997-96.
 Leadership LSU panelist, 1997, 1996 and 1995.
 Member of the Manship School Equipment Committee, 1998-1995
Member of the Manship School Scholarship Committee, 1998-1995.
Lecturer to visiting journalists from Russia, China, Japan, and Uganda, 1997 to 1993.
Journalism Area Head, 1995-1993.
Lecturer, race relations course at Southern University, 1995 and 1996.
Chairman of the organizing committee that started the race relations course offered by LSU and SU.
Coordinator, media component of the SU-LSU cooperative project in Zambia, 1995. I set up the courses to be offered in Zambia, built a prospective speakers list, lectured for two weeks in Zambia, and worked with the SU coordinator to insure that all speakers in the first year were prepared for their job.
Author, three grant proposals requesting funding from the Freedom Forum and the Knight Foundation, for assistance in building a computer-assisted reporting base at the Manship School. These proposals were submitted in 1992, 1994 and 1995.
Organizer, Manship Multicultural Conferences, 1993-1988. I organized four conferences for minority high school students who are interested in journalism in this five year period. This program is aimed at identifying high school minority students with potential in journalism and at giving them a head start on their collegiate journalistic career.
Member, Manship Curriculum Redesign Committee, 1993-92. This committee was charged with developing a new core curriculum that reflected the coming convergence of media. The design later became the basis for the current curriculum.
Organizer, University 3007, January-May, 1989. This course brought in more than two dozen of the nations top political consultants for guest lectures and attracted over 140 civic leaders as well as over 80 students.
Organizer, IRE college conference, Baton Rouge, La., Feb., 1989. As host, I organized the college conference that brought in 13 Pulitzer prize winners and attracted 535 students and professionals from across the South.
Co-organizer, national conference on non-profits coverage, 1993. This conference, sponsored by the Independent Sector and by the Prudential Foundation, brought together over 100 participants and speakers for a conference on how non-profit groups can improve their media coverage.
Co-organizer, regional conference on newspaper design, 1993. This conference attracted 30 participants from Louisiana newspapers.
Co-organizer, conference on international business journalism, 1992. This conference attracted over 100 participants from five states.
Co-organizer, national conference on non-profits coverage, 1993. This conference, sponsored by the Independent Sector and by the Prudential Foundation, brought together over 100 participants and speakers for a conference on how non-profit groups can improve their media coverage.
Co-organizer, national conference on international business journalism, 1992. This conference attracted over 100 participants from five states.
Organizer and planner, multicultural conference, June 1992 and August, 1989. This joint conference with Southern University brought in minority high school students from Louisiana and Tennessee and featured speakers from the Los Angeles Times and the New Orleans Times-Picayune.
Adviser, LSU-SU Chapter of the National Association of Black Journalists, 1992-94.
Adviser, LSU Chapter of the Society of Professional Journalists, 1984-92.
Speaker, LSYOU program for potential high school dropouts, 1988.
Member, Homecoming Committee, 1986.
Member, Manship School Communications Week Committee, 1986.
Speaker, Scotlandville Middle Magnet School Career Day, 1986.
Member, Manship Scholarship Committee, 1984.
Member, Manship Visiting Professional Committee, 1984.
Member, Manship Curriculum Committee, 1984.
Member, Manship Internship/Placement Committee, 1984-83.
Member, Manship Directors Search Committee, 1983.
Keynote Speaker, Manship High School Journalism Conference, 1984.
10. Public Service:
Lecturer, Southern Newspaper Publishers Association Seminar on Computer Assisted Reporting, September, 1997.
Guest Lecturer to visiting delegations of foreign journalists. I have lectured on investigative reporting and on the use of the Internet research to improve foreign reporting to the following delegations:
Francophone journalists, July, 1997; Journalists from Angola, Mozambique, Guinea Bissau, April, 1997; Journalists from Uganda, November, 1996; Journalists from Brazil, July, 1996; a Serbian business editor, June, 1996; a Chinese professor, October, 1995; a Japanese journalist, June, 1995;
Journalists from Eastern Europe, March, 1995; Journalists from Slovakia, December, 1994; Journalists from East Europe, March, 1994; Journalists from Russia and Kazakhstan, Fall, 1993.
Chairman, academic advisory committee, Investigative Reporters and Editors, Inc., 1994-1988. As chairman, I was responsible for advising the board of directors of IRE on initiatives that might improve the quality of collegiate reporting and give students a better research foundation. In addition, I have assisted in development of course outlines and lesson plan materials for IRE.
 "The Internet and its Application to Broadcasters." Presented to the Louisiana state meeting of Associated Press Broadcasters, June 15, 1996, New Orleans.
 "The Internet and its Application to Broadcasters." Presented to the Mississippi state meeting of Associated Press Broadcasters, March 23, 1996, Biloxi, Mississippi.
Commentator, WJBO, on the U.S. Senate race in Louisiana, Oct. 5-9, 1996
Commentator, Louisiana Network, on the U.S. Senate race in Louisiana, Oct 9, 1996.
Commentator, WBRZ-TV, on the U.S. Senate race in Louisiana, Oct 7, 1996.
"Using the Internet for Journalism and Journalism Education." Presented to State Department sponsored journalists and scholars from China and Japan, 1996. I have twice been selected to brief journalists and scholars on how to use the Internet and how to use databases for journalistic research.
"Dealing with the Media." Presented to the Members Orientation Conference for new members of the Louisiana Legislature, Dec. 13, 1995.
"Improving Newspaper Coverage." Presented to the Investigative Reporters and Editors seminar hosted by the Baton Rouge Advocate, Nov. 10-11, 1995. My handouts accompanied the presentation on use of the Internet.
"Race and the Gubernatorial Election." Presented to the Association of State Communicators, Nov.24, 1995. Based on research done jointly with David Perlmutter.
"Mike Foster: The Next Governor of Louisiana." Presented to the Edgewood Kiwanis Club, Oct. 10, 1995.
"Improving Your Records Ability in Education Coverage ." Presented to the national convention of College Media Advisers, New Orleans, 1994, as part of a presentation on behalf of Investigative Reporters and Editors.
"Using the Backdoor Approach to News." Presented to the national convention of College Media Advisers, New Orleans, 1994, as part of a presentation on behalf of Investigative Reporters and Editors.
"Using Public Records in Reporting." Presented to the national convention of College Media Advisers, Dallas, Texas, 1993. The presentation involved handouts and a summary of key points.
"Working with the Media." Presented to the Louisiana Leadership Conference in New Orleans, 1993, 1992. This conference is designed to educate the next class of state political leaders.
"Using Public Access Laws Effectively" Presented to the national convention of College Media Advisers, Dallas, Texas, 1993. The presentation involved handouts and a summary of key points.
"Understanding the News Media." Presented to the Louisiana Chemical Association workshop, Jan. 29, 1993, New Orleans.
Judge, national competition for the Association of Railway Communicators, 1993 and 1992. I was one of three judges for this national competition, which features written and broadcast articles from public relations people in the U.S. and Canada.
Judge, Brown Pelican Awards, 1993, 1992, 1991. These awards were presented to reporters on behalf of a group promoting better environmental reporting and were the only awards in the state for this type of journalism.
Commentator, WRC Radio, Washington, D.C. I was the guest commentator on a show that examined how the media handled the Branch Davidian debacle in Waco, Texas.
"Global Economy, Technological Revolutions, and Small Business." Presented to the Downtown Kiwanis Club, 1992.
Commentator, WBRZ-TV Sunday Journal, 1992. This featured a discussion on the 1992 presidential election.
Commentator, public radio, election night, 1992.
Speaker, Louisiana Press Womens Seminar on journalism education, 1991.
Speaker, Exxon Chemical Association Leadership Conference, 1991.
Speaker, Louisiana Bar Association Leadership Conference, 1991.
"The Medias Coverage of the 1991 Gubernatorial Campaign. Presented to the Society of Professional Journalists regional conference, Shreveport, La., April 6-7, 1991.
Consultant, editorial board, Catholic Commentator, Baton Rouge diocese, 1991.
Judge, Arkansas Press Association newspaper competition, 1991.
Moderator, Gov. Edwin W. Edwards v. Prosecutor John Volz, (first meeting of the two since Edwards trial), Investigative Reporters and Editors, San Antonio, Texas, 1984