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MC2010 Syllabus

Instructor: Jay Perkins

Office: Johnston 207

Phone: 578-2381

Email: jrperk@lsu.edu

Webpage: http://www.lsu.edu/faculty/jperk

Office Hours:

  • Tuesday: 9 a.m. - 12 noon, 1:30 p.m. - 2:45 p.m.

  • And by Appointment

Requirement: You must have a PAWS Account.

Warning: This class will determine whether you will be allowed to take any other mass communication classes. You must make a B or better in this class in order to even be considered as a mass communication major. Statistically speaking, a good one-third of this class won't make it.  Monitor your progress daily, don't skip class and don't blow off assignments. And, above all, keep a close eye on the drop date.

Objective: To learn how to research and organize information in print and broadcast format. These are the two styles used by newspapers, broadcast outlets and public relations professionals.  We also will focus on learning how to use  electronic forms of communication for research that can supplement basic interviews. At the end of this course, the student should be able to (1.) recognize what is news and how to use that knowledge to write a story for print or broadcast outlets (2.) gather basic information needed for a story or a news release (3.) Do it all in proper AP Style.

Word of Advice: In the immortal words of Ms. Frizzle of Magic School Bus fame -- "take chances, make mistakes, get dirty." It's the only way to learn. This course is designed to let you make mistakes early in the semester. But making mistakes toward the end will ruin your grade in a hurry.

Text and other requirements: 

  • Textbook.

  • The AP Stylebook by the editors of the Associated Press.

  • One ream of standard typewriter or copier paper, to be turned in to the computer people in Johnston 236

  • You also will be expected to keep up with current events and to read USA Today and the New York Times daily on the Internet. Both are free. However, the Times does require you to register and to have an e-mail account in order to access it.

Keys to passage: Clear writing, solid researching, accurate facts. Good leads (those that catch the essence of the story and present it clearly and in an interesting manner). An ability to navigate the Internet and gather information to make your research stronger. An ability to get people to talk. Meeting deadlines. In short, the same skills and practices that will make you successful -- or a failure -- should you end up working in media.

Grading: You will have outside class assignments and in-class assignments. These assignments will account for 80 percent of your grade. Your final exam will count for 15 percent. You also will have four exams on AP Style. These exams will total 5 percent of your grade.  Most assignments will consist of covering events and writing news stories for publication.

Assignments will be graded on a 100 point scale with 93 to 100 representing an A,  85 to 93 representing a B,  84 to 77 a C , 76 to 69 a D and 68 and below an F.  There is no curve in this class so what you see is what you get.

While the focus of this course is on writing -- that is, finding quality sources and quality information and organizing it so that it is effective journalistic communication -- grammar and style do count. Sloppy grammar will turn an A paper into a C real fast. Factual errors -- an incorrect name or title -- will turn any grade into a zero. Given that you'll have about 10 to 15 graded assignments, one zero kills any chance you had of making an A. Bottom Line: Don't make mistakes unless you're planning to change your major real quick.

You will take a standard grammar test in the first week of class. This will not count toward your grade. It is intended simply to give us an idea of your strength in basic English grammar rules. You also will write a profile of yourself. Again, this will not be graded but is intended to help us understand you and your goals.

In Class Reading: You will be expected to read a variety of articles and tip sheets relating to basic communication. These will be linked to your syllabus so that you can call them up from any computer that is connected to the Internet. I expect you to read the articles prior to class. You may be tested on the material at the start of a class.

Attendance: It is important for you to attend every class meeting. Makeup quizzes and assignments will not be allowed unless you can prove that you were ill or that you had a death in the immediate family. Documentation will be required.

Deadlines: Late assignments will not be accepted. If you have an excused absence, late assignments will be due the day following your return to class.        

Plagiarism: Journalists get fired for it, the university suspends you for it, so don't do it. Any assignment suspected of being plagiarized will be turned over to the Dean of Students for  prosecution.

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Aug. 25, Week 1

Monday: Introduction to the course, outline of requirements, introduction to the computers and programs used in the class, write a profile for the dean, visit from the Reveille and the dean.

Wednesday:

 

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Sept. 1,  Week 2

Monday: Labor Day - no class

Wednesday: Assignment - Write leads from information provided by the instructor. This assignment is due at the end of class.

 

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Sept. 8,  Week 3

Assignment: Find a story of interest to the campus community, interview two experts on the subject (no roommates or other students allowed), write it and turn it in at the start of class on Monday, Sept. 15. By experts, I mean administration officials or some other person who has first-hand knowledge of the news event that you have selected. Remember, this is a news story. It is not a feature, a public interest campaign, an informative article about a dread disease, or any other varient. It must have a NEWS angle. If you still don't know what news is, consult your textbook. This story is due before class on Monday, Sept. 22.

Monday -- First AP Exam and writing continued

Wednesday: Introduction to Organization

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Sept. 15, Week 4

Monday:  Second AP Exam

Campus Assignment I due

Wednesday: Assignment: Find another story of interest to the campus community, interview two experts and find two written sources  on the subject (documents, handouts, etc., but no media sources). This story is due before class on Monday, Sept 29.

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Sept. 22, Week 5

Monday:  3rd AP Exam and Interviewing

Tuesday at 4 p.m. 

Assignment:  Two national officials of the Society of Professional Journalists will speak at 4 p.m. in the Curet Room, 2nd floor of Hodges Hall. Cover their speech and write it for class on Monday, Sept. 29. If you cannot make this assignment, see the instructor for an alternative assignment.

Wednesday: Interviewing Techniques

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Sept. 29, Week 6

Monday:  Fourth AP Exam

Campus Assignment II due

Leads and other good stuff

Wednesday:  Assignment: Write a newspaper article from a set of facts that has everything a newspaper looks for in an article. Click here for the facts. Your assignment is to take these facts, which were assembled in narrative form, and write them in an inverted pyramid format for the daily newspaper known as the Jerusalem Post. For purposes of this assignment, the activities described in this narrative occurred today and you are writing for tomorrow's paper. Remember, you are writing for the readership of a specific newspaper so think-- what are they most interested in?  Remember also that you must attribute everything to a particular source. If the source is not clear, you may attribute it to soldiers on the battlefield. Also, one last clue to improve your grade-- you may think God moves mountains but newspaper reporters don't; You can quote someone as saying God moves mountains or you can leave it out but you can't put your opinion in the story.

Due Date: End of Class TODAY.

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Oct. 6,  Week 7

Monday:  Mining the Internet for secondary sources.

  • Locating Experts

  • Two Minute Guide

  • Wednesday:  Assignment: click here. Write a 4 to 5 page, typed and double spaced story about this speech. For purposes of this assignment, the speech was given today and you are writing for tomorrow. I want you to write this as a roundup pyramid format -- see this story for an example of the proper format. Remember, the roundup pyramid format is just a slight variation of the inverted pyramid that works well if you have a complex story with several points. The purpose again is to get the key points at the top of the story to to create a logical organization to your story. Due Date is before class on Wednesday, Oct. 15.

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    Oct. 13, Week 8

    Monday:  Lab Day to finish mediasaurus story.

    Wednesday: Writing  

    Mediasaurus Assignment Due

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    Oct. 20, Week 9

    Monday: Writing

    Read before class today: read all tips sheets connected to this page - click here

    Wednesday: Assignment: Click here Due Date is .....

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    October 27, Week 10

    Monday: Secondary research, library and gov't document sources.

    Wednesday: Assignment: public records scavenger hunt -- due date is before class on Nov. 19.

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    Nov. 3,  Week 11

    Career Services Presentation  - Assignment: Write a speech story on the presentation made by career services. Make sure you have a lead with news value to the campus audience. Supplement what was said with documents and/or handouts from other sources. For example, the Bureau of Labor Statistics at the U.S. Labor Department produces the Occupational Outlook handbook that forecasts the demand for jobs and tells you information about the career. That would be an excellent source to supplement the presentation. There are others as well, if you think about them. Due Date is before class on Nov. 10

    Monday: Secondary research

    Wednesday: Lab Day to work on your public records scavenger hunt

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    Nov. 10, Week 12

    Monday: Writing for broadcast

    Career Services Presentation Story due

    Wednesday: Writing for radio

    Assignment: Writing a radio script. Due Date is before class on  Nov. 24.

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    Nov. 17 -- Week 13

    Monday: Writing for Television

    Wednesday: 

    Scavenger Hunt Assignment Due

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    Nov. 24 -- Week 14

    Monday: Libel, privacy and ethical considerations

    Wednesday:  Lab Day

    Radio Script Assignment due

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    Dec. 1 -- Week 15

    Monday: Review of the course

    Wednesday:  Comprehensive AP Exam