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Stephen A. Banning
Assistant Professor E-mail: sbanning@lsu.edu Website: |
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PhD, 1997, Southern Illinois University at Carbondale - Journalism
Stephen Banning's research interests include mass media theory, the third-person effect, public opinion and journalistic professionalism. He specializes in advertising, broadcasting and public relations and previously taught at Texas A&M University.
Selected works: Banning, S. A. & Evans, J. F. (2004). Famers Voices: Concerns within the Agricultural Advertiser-Media-Reader Triad. Journal of Applied Communication. Banning, S. A. (2004). Tobacco and the third-person effect. Southwest Journal of Mass Communication. Banning, S. A. (2004). Factors affecting the marketing of a public safety message: The third-person effect and uses and gratifications theory in public reaction to a crime reduction program. Proceedings of the American Academy of Advertisers. Banning, S. A. & Evans, J. F. (2004). Book Review -- Thinking clearly: Cases in journalistic decision making. American Communications Journal.
Banning, S. A. (2003), The good, the bad and the socially desirable:
Advertiser packaging of nicotine in relation to public opinion and the
third-person effect. IABD Year Book.
Banning, S. A. (Spring, 2001) "Taking the third-person effect outside the
laboratory: How an unplanned real world event failed to change the
third-person effect." Communication Research Reports.
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