Since 1913

Building leaders for the information age

Alan D. Fletcher

Professor Emeritus
Phone: 225-578-2237

E-mail: adfletcher@aol.com  
Office: 235 Hodges Hall

:: Ph.D., 1969, University of Illinois - Mass Communication

Alan D. Fletcher is senior author of Fundamentals of Advertising Research, (4th edition) and Problems and Practices in Advertising Research. His research has appeared in numerous academic and professional journals. He is author of a monograph, Target Marketing Through the Yellow Pages. He has served as book review editor and as a contributing editor of Journal of Advertising and is a member of the review board of Journal of Current Issues and Research in Advertising. He is a referee of articles submitted for publication in Journalism and Mass Communications Quarterly and Journalism and Mass Communications Educator. Fletcher is a past president of the American Academy of Advertising, former chairman of the Academic Division of the American Advertising Federation and former chairman of the Advertising Division of the Association for Education in Journalism and Mass Communication. He was a member of the steering committee of the Freedom Forum Seminar for New Professors of Advertising and speaker at the annual seminar during its existence from 1988 to 1995. Fletcher has made numerous presentations at academic and professional conferences. He has served as Academic Host for the twice-yearly Very Important Professor seminar conducted by the Promotional Products Association International. In 1998-1999 he served as President of the Louisiana State University Faculty Senate.

Selected works

Fletcher, A.D., Ross, B., & Cunningham, A. (in press). So You Want to Be A Dean, Insights.

Fletcher, A.D. & Ebel, R. (2004). Snap Shot: 2002 Sales Volume Survey, Promotional Products Business,June.

Fletcher, A.D. & Ebel, R. (2004). Reshuffling The A-List Promotional Products Business, April.

Fletcher, A.D. & Ebel, R. (2003). PPAI Exclusive Report: PPAI's Annual Sales Volume Study: 2002, Promotional Products Business.

Fletcher, A.D. (2002). Then And Now: U.S. Educators and Practitioners Look at the Advertising Curriculum, Business Research Yearbook, International Academy of Business Disciplines.

Fletcher, A.D. (2002). The Cartoon Network: Promotional Products and the Introduction of a New Cable Television Service, Journal of Promotion Management, 8(1):73-80.

Fletcher, A.D. (2002). Promotional Products: Important Ingredient in the Communications Mix, Journal of Promotion Management, 8(1):1-2.

Fletcher, A.D., Ross, B. & Schweitzer, J. (2002).Newspaper Ad Directors See Political Ads as Less Honest, Newspaper Research Journal, 23(1)50-58.

Fletcher, A.D. (2001). Evaluating Your Program: A Paradigm for Measurement, Insights, American Council for Education in Journalism and Mass Communication. Winter:6-22.

Fletcher, A.D. & Ebel, R. (2001) Industry Sales Rocket to $17.8 Billion, Promotional Products Business, July: 150-156.

Fletcher, A.D. & Ross, B.i. (2001). College Students Give Mixed Reviews of American Advertising, Journal of Global Competitiveness.

Fletcher, A. D. & Ebel, R. G. (1999). Who Are Todays Buyers? (And What Do They Really Want?) Promotional Products Business, pp. 70-84. 

Fletcher, A. D. & Perlmutter, D. (1997). "Manship School of Mass Communication Assesses the Internship Experience," Assessment Outcomes. Baton Rouge, Louisiana: Louisiana State University. 1 (4).

Fletcher, A. D. (1996). Advertising Specialties: Important Ingredient in the Promotional Communications Mix.in Sloan, David, et. al. Mass Communication in the Information Age. Northport, AL: Vision Press, p. 248.

Fletcher, A. D. (1996). Yellow Pages: The Medium No One Thinks About, Sloan, David, et. al. Mass Communication in the Information Age. Northport, AL: Vision Press, p. 243.

Fletcher, A. D. (1994). Lessons in Promotional Products Marketing. Promotional Products Association International.

Fletcher, A. D. and Thomas A. Bowers. (1991). Fundamentals of Advertising Research, 4th edition. Wadsworth.

Fletcher, A. D. (1991). Target Marketing Through the Yellow Pages. Yellow Pages Publishers Association.

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