LSU Students, Faculty, Staff Earn Numerous Honors at 2011 Baton Rouge ADDY Awards
In the world of advertising and public relations, getting noticed is a key to success.
Several LSU advertising and graphic design students, university faculty and staff did just that, earning honors at the recent 2011 Baton Rouge ADDY Awards, including the LSU students achieving a historic honor in the process.
The annual creative awards event – held by the Baton Rouge chapter of the American Advertising Federation, or AAF-BR – was held on Saturday, Feb. 20, at The Varsity Theatre.
The ADDY Awards recognize and award outstanding creativity in the advertising field. More than 66 local agencies, individuals and students entered the ADDY competition this year, for a total of 475 entries.
For the first time in AAF-BR ADDY history, the prestigious Best of Show award was bestowed upon a body of work, rather than an agency or entity, when judges gave the award to the LSU advertising and graphic design students collectively.
"The judges this year were so impressed with quality of work from the LSU students, and they wanted to honor them in special way," said LSU Athletics Publications Director Jason Feirman, who also serves as the current AAF-BR chapter president. "The Best in Show award typically goes to a single agency or freelancer. This year, the entire body of work by the LSU students had such an impact on the judges that they felt the students deserved the honor collectively."
A total of 45 gold ADDYs, 53 silver ADDYs, six Special Judge's Awards, Best of Show and Best of Category awards were presented this year. Along with the Best of Show honor, LSU students were also recognized with 14 gold ADDYs, 16 silver ADDYs and a Special Judge's Award.
Among the awards received, LSU School of Art student David Achee received the Student Best of Show award for his silkscreen poster, "Black Pelican."
Gold ADDY student award winners from the LSU School of Art included David Achee, Kyle Baker, Peter Cagnolatti, Ginger Dippel, Uriel Echavarria, Garrett Landry, Eddie Laviolette, Kourtney McCloskey, Maggie Normand, Jordan Pope, Melinda Thiessen and graduate student Phil Winfield.
The School of Art's Graphic Design Student Office, or GDSO, also received a Gold student award for its "School of Art Identity" mixed media campaign.
Silver ADDY student awards went to LSU School of Art students David Achee, Jennifer Ator, Jennifer Bonnet, Kyle Baker, Ginger Dippel, Uriel Echavarria, Peter Giuffria, Noel Guillory, Nick LeBlanc, Kourtney McCloskey, Maggie Normand, Jordan Pope, Eliza Todorova and Phil Winfield.
"We're very proud of our graphic design students and their participation with students in the Manship School in the university's AAF Chapter," said Rod Parker, director of the LSU School of Art. "We've always known that they're creative, competitive and competent. It's gratifying to know the professional design community appreciates it as well."
ADDY awards also went to LSU graphic design faculty members Lynne Baggett, who received a Gold ADDY award for her "Promotion Dossier" and a Silver ADDY award for "The Intelligent Eye," and Courtney Barr, who served as art director for the winning project from the GDSO.
Advertising students Jeffrey Noel and Jamie Rome from LSU's Manship School of Mass Communication received several Gold ADDY student awards for their magazine and trade magazine advertising campaigns.
Lance Porter, associate professor and advertising area head in the Manship School of Mass Communication, said he felt the students' work was well rewarded.
"The talent level in the Manship School just keeps going up," Porter said. "We had an amazing group of students this year. I give a lot of the credit in training these students to our dedicated group of adjunct professors. People like Jennifer Macha and Miranda Lemon work full-time jobs in advertising and are still able to find the time to teach our students superior creative skills."
The LSU Office of Communications & University Relations also earned Gold and Silver ADDY awards in the competition. Photographer Eddy Perez received a Gold ADDY award for a photo that accompanied an LSU Gold feature story on the LSU Equestrian Team, and a Silver ADDY award for a photo that accompanied an LSU Gold feature story on the LSU Cycling Club.
Don Cassano of The Advocate received the E.A. "Pete" Goldsby Silver Medal Award, the highest recognition bestowed upon an individual who has made the greatest contribution to the advertising profession. Connie McLeod from Woman's Hospital was awarded the President's Service Award for her contributions as a board member to the AAF-BR in the past year.
The ADDY awards are conducted by the American Advertising Federation at the local, regional and national level. They recognize all forms of creative excellence from media of all types. This year's local competition attracted hundreds of entries from Baton Rouge professionals and LSU students, and was judged by a panel of out-of-state advertising executives. The panel included Ann McFadden, creative director emeritus of Pittsburgh-based advertising firm Brumner; Richard Graves, senior vice president and creative director of The Levenson Group of Companies, based in Dallas; and Tom Macaluso, vice president and creative director of Orlando-based advertising firm Anson-Stoner.
Winners of the Baton Rouge awards are eligible to compete in the five-state District 7 competition, scheduled for April 14-16 in Baton Rouge. District winners will then move on to compete nationally in June.
Feirman said AAF-BR has seen marked improvement over the years in student ADDY entries, which has been a goal of the group.
"We had 73 graphic design and advertising student entries this year, which is the most we've ever had," he said. "These students pay for their own entries. That shows their dedication and desire. They submitted some incredible work. A turnout like this honors all the members of our group, including instructors and professionals. These students are also interns in a lot of their offices, which makes it a special recognition for those who hire these interns to help them when they're still in school."
In its efforts to foster student development, AAF-BR features a student outreach committee whose purpose is to improve communications, share programs and increase educational opportunities between AAF-BR and area colleges and universities. Activities include helping to maintain student AAF chapters at both LSU and Southern University, as well as within the area's prolific community and technical college system; organizing scholarship efforts, helping to administrate internship programs through local colleges at area agencies; developing and holding workshops and conferences; and coordinating student sponsorships by local professionals, so that students can attend monthly membership meetings at no cost.
"These students are the future members of our group," Feirman said. "We want to help them to continuously improve on their work to give them the best chance at pursuing careers in advertising and graphic design."
As part of those efforts, AAF-BR recently hosted its annual student conference, sponsored by Object 9, on March 26 at LSU's Holiday Forum. Titled "Standing on the Shoulders of GIANTS," the conference featured numerous guest speakers, including nationally acclaimed advertising copywriter Luke Sullivan. A "Career Kickstart" panel was held to discuss various aspects of entering the advertising job market. Students also had the opportunity to have their portfolios reviewed by numerous local advertising representatives.
The LSU AAF student chapter promotes LSU advertising students by providing career opportunities and networking. Guest speakers and conferences help students develop ideas for creative advertising solutions and the latest trends in advertising and marketing. These activities also provide insight into successful networking, career planning and employment. The organization also advances education about cutting-edge advertising practices.
"I take tremendous pride, both as chapter president and a Manship School graduate, at the great production from the LSU students," Feirman said. "I've seen first-hand how internships affects both students and those outside of the university. The pace of change in both the advertising and graphic design industries is so rapid now, and a lot of companies rely on the students to make an impact as soon as they graduate. It's impressive what these students have accomplished. Instead of taking these opportunities for granted, they take advantage of them."
For more information on American Advertising Federation-Baton Rouge, including a full listing of 2011 ADDY award winners, visit http://aafbr.org.
To learn more about the LSU School of Art, visit www.art.lsu.edu.
Additional information on the LSU Manship School of Mass Communication, including the LSU AAF chapter, can be found at www.manship.lsu.edu.