Delorme Brings Science Communication Expertise to CC&E
Effective communication is key to a scientist’s success, regardless of field or career path. Professor of Environmental Communication Denise DeLorme is conducting research and teaching future scientists to better understand target audiences, communicate clearly, think and plan strategically and develop creative branding through her courses Environmental Communication and Qualitative Research Methods for Environmental Decision Making.
DeLorme came to LSU in the fall of 2015 after 18 years in the School of Communication at the University of Central Florida, where she was professor of advertising. At UCF, she taught graduate courses in qualitative social science research methods, mass communication theory, and advertising and society, and undergraduate courses in advertising campaign planning and advertising and public relations ethics and law. In 2015 she was recognized as a University of Georgia Grady College Distinguished Alumni Scholar.
“I’m able to apply my advertising background as I help students understand the importance of, and methods for, communicating scientific subjects in a manner that is easily accessible and relevant to their audience,” DeLorme said.
With interdisciplinary research interests focusing on environmental communication, health communication and advertising effects, DeLorme acknowledges the valuable opportunity she has in the CC&E to draw from and expand upon her research.
“I was attracted to LSU because of the interdisciplinary emphasis and variety of backgrounds used to address complex environmental issues,” she said.
In addition to publishing in leading academic journals, DeLorme has received research funding as PI or co-PI from the National Oceanic and Atmospheric Administration (through the Florida Sea Grant, Louisiana Sea Grant, and the National Centers for Coastal and Ocean Sciences), Gulf of Mexico Alliance, Florida Fish and Wildlife Conservation Commission Advisory Council on Environmental Education, American Academy of Advertising, and Promotional Products Association of Florida. She is also on the team recently awarded a $1.3 million NOAA grant to pursue coastal resiliency research.
The culmination of DeLorme’s science communication work as part of a large interdisciplinary team examining impacts of sea level rise was recently published in the journal Earth’s Future. Her role has been to facilitate stakeholder engagement and help to realize transdisciplinary research results.