MANSHIP SCHOOL OF
JOHN M. HAMILTON
Dean, LSU Foundation Hopkins P. Breazeale Professor of Mass Communication
RONALD G. GARAY
Associate Dean for Undergraduate Studies and Administration
Associate Dean for Graduate Studies and Research
221 Journalism Building
JOHN H. BATEMAN ENDOWED PROFESSOR Lindsay
REMAL DAS AND LACHMI DEVI BHATIA MEMORIAL PROFESSOR Haynie
BLUE CROSS/BLUE SHIELD OF LOUISIANA PROFESSOR IN HEALTH COMMUNICATIONS Sylvester
LSU FOUNDATION HOPKINS P. BREAZEALE PROFESSOR Hamilton
DORIS WESTMORELAND DARDEN PROFESSOR Day
HUIE-DELLMON PROFESSOR Sylvester
HOWARD AND NANTELLE MITCHINER GITTINGER PROFESSOR OF MASS COMMUNICATION Anderson
FRED JONES GREER, JR. ENDOWED CHAIR IN MEDIA BUSINESS AND ETHICS Beardsley
G. LEE GRIFFIN DISTINGUISHED PROFESSOR Wu
SCRIPPS HOWARD PROFESSOR IN MEDIA AND POLITICS Li
F. WALKER LOCKETT, JR. DISTINGUISHED PROFESSOR Garay
DOUGLAS L. MANSHIP, SR. PROFESSOR Cunningham
MANSHIP CHAIR IN MASS COMMUNICATION Dickinson
MARY P. POINDEXTER PROFESSOR Kurpuis
PROFESSOR OF MEDIA AND PUBLIC AFFAIRS Perlmutter
KEVIN P. REILLY CHAIR IN POLITICAL COMMUNICATION Cook
BART R. SWANSON PROFESSOR Perlmutter
DISTINGUISHED PROFESSORS Lockwood, Ross
PROFESSORS Day, Fletcher, Garay, Hamilton, Izard, Lindsay, Nelson, Windhauser
ASSOCIATE PROFESSORS McMullen, Perkins, Perlmutter, Sylvester
ASSISTANT PROFESSORS Anderson, Banning, Boyer, Coleman, Cunningham, Erickson, Freeman, Kurpius, Li, Wu
INSTRUCTORS Brown, Smith
PROFESSIONALS-IN-RESIDENCE Dickinson, Snipes
ADJUNCT FACULTY d'Hemecourt, Michelet, Reilly, Sands, Serebrov, Spence
MISSION OF THE MANSHIP SCHOOL
The mission of the Manship School of Mass Communication is to teach the principles and skills of mass communication to students dedicated to pursuing successful professional careers. This body of knowledge is integrated with a liberal arts education to foster intellectual curiosity, critical thinking, and an appreciation for the pervasive influence that the mass media have within society. To these ends, the school is committed to the fundamental objectives of teaching, research and/or creative activities, and service.ADMISSION REQUIREMENTS
Applications for admission to the Manship School must be submitted directly to the School's main office, Room 221, Journalism Building. Students may apply at any time after they have completed 30 hours of college-level course work and after completing MC 2010, Media Writing, with a grade of "B" or better. The deadline for submitting applications is 4:00 p.m. on Friday of the first full week of each semester. The Schools's Application Review Committee will review applications and notify applicants of the committee's admission decisions by mid-semester. Admission of successful applicants to the Manship School will become effective at the beginning of the next full semester.
Applicants presenting the highest qualifications will be accepted into the Manship School each semester of the academic year. Students with a 3.00 LSU gpa and a 3.00 cumulative gpa will be given priority for admission on a space available basis. Grade point average will remain the primary factor for admission, but secondary factors taken into account include the need to balance enrollment among the School's areas of concentration, demographic diversity, demonstrated professional potential through work on high school or college media, or other life experiences that suggest a strong likelihood of success as a communication professional. Students who are denied admission may reapply for admission in a subsequent semester; however, each student is limited to two applications.
Transfer Students Transfer students must complete a minimum of 12 hours of courses on the LSU A&M campus with at least a 3.00 LSU gpa to be eligible for admission to the Manship School. Transfer students may apply for admission to the Manship School at any time after completing 30 hours of course work (including hours earned at LSU as well as college-level hours earned elsewhere and transferred to LSU) and after completing MC 2010, Media Writing, or its equivalent with a course grade of "B" of better. As with all applicants, transfer students with a 3.00 LSU gpa and a 3.00 cumulative gpa will be given priority for admission on a space available basis. GPA will remain the primary factor for admission, but secondary evaluative criteria as noted above will be considered. Application deadlines and application filing procedures as noted above also apply to transfer students.READMISSION
Students who were not registered at LSU for the preceding regular semester must file a formal application for readmission. Readmission to the Manship School of Mass Communication is not automatic.
Bachelor of Arts in Mass Communication
Students in the Manship School bear final responsibility for selection of their academic programs and adherence to all published regulations and requirements of the school and the University. Each student must see a counselor for a final degree checkout during the semester prior to the semester in which the degree is to be awarded.Ignorance of the rule is not grounds for waiving that rule.
Mass communication students are expected to be proficient in the use of English. Proficiency in keyboarding is also required. This proficiency should be acquired before students enroll in MC 2010. All written assignments must be typewritten. Students must provide word processors or typewriters for all of their assignments except those written in scheduled laboratories. Mass communication majors must earn at least a "C" in any mass communication course. For any mass communication course, a "C" or better is required in prerequisite mass communication courses.AREAS OF CONCENTRATION
The Bachelor of Mass Communication (B.A.M.C.) degree is conferred on students who complete a concentration in one of the following five areas: advertising, electronic media, journalism, political communication, and public relations. All areas are fully accredited by the Accrediting Council on Education in Journalism and Mass Communication.
The advertising concentration develops skills in marketing, research, media, and creative planning and execution. Graduates typically become involved in account development and management; media analysis, research, and sales; copywriting; advertising design; and sales promotion.
The electronic media concentration prepares students for careers in sales, promotion, program production, and management for the various electronic media industries, including radio, television, cable, and the emerging technologies. Graduates normally aspire to careers in electronic media sales and sales management, promotion, or programming.
The journalism concentration merges courses formerly listed under broadcast journalism and news editorial. The concentration develops skills in researching, interpreting, organizing, and reporting in a factual manner issues of vital importance to a democratic society. Students are cross-trained in the format and structure of journalism for print (newspapers and magazines), broadcasting (radio and television), and in the newly emerging journalism of targeted computer-mediated dissemination. Graduates usually become reporters, editors, and producers.
The political communication concentration develops skills in interpreting and communicating information to mass media practitioners and other individuals involved in the political process. Students normally aspire to careers in public or governmental communication, political reporting, and political campaigns.
The public relations concentration develops skills and prepares future practitioners in planning and executing the building of relationships and coalitions to advance an enterprise. Graduates typically move to positions in media, governmental, investor, community, and employee relations; special events management; issues management; and public relations counseling.GENERAL EDUCATION REQUIREMENTS
General education requirements of the University are included in the curriculum for Mass Communication. For specific information concerning these requirements, see the "General Education Requirements" section of this catalog.DEGREE REQUIREMENTS
A minimum grade-point average in the major field (Mass Communication) of 2.00 ("A" = 4) on all work taken in the LSU system and on all work taken.
At least a "C" in any mass communication course. (In addition, for any mass communication course, a "C" or better is required in prerequisite mass communication courses.) A minimum of 128 semester hours of degree credit.
A minimum of 30 semester hours in residence in the Manship School. The last year of work (30 semester hours) will be taken in residence in this school on the LSU campus.
A minor in one department other than mass communication. The minor will be defined by the minor department. In departments that have not defined a minor, one will consist of 18 hours of courses, at least six of which must be numbered 3000 or above.
English proficiency--a "C" or better in ENGL 1002. Students who enter the school before they take ENGL 1002 must take the course their first semester in the school.
Foreign language--a level of proficiency in one foreign language as required in the Mass Communication curriculum. Students should take a placement test and register at the appropriate level. Credit, up to a maximum of 14 semester hours, may be earned by placement.
Students who have a native fluency in a language other than English may satisfy the foreign language requirement in one of three ways: (a) by completing the prescribed number of hours in the curriculum for the B.A. or B.S. degree in a language other than English or their native language; (b) by taking a minimum of six hours in courses numbered 3000 or above in their native language; or (c) by taking nine semester hours of English and/or speech above the minimum requirements, as stated in the curriculum for the B.A. or the B.S. degree. (Only three hours may be earned in English 2001, 2002, or 2010 to meet this requirement. Professional and specialized courses in speech may not be counted toward this requirement.)
Students who have a native fluency in a language other than English should consult credit restrictions in that language under the appropriate foreign language department entry in this section of the catalog.ELECTIVES
Students may choose any degree credit courses offered by the University consistent with their degree requirements. However, no more than 12 semester hours of ROTC or eight hours of kinesiology may be counted for degree credit.PASS-FAIL OPTION
Students may not elect the pass-fail grading option for courses within their major. Only the internship (3998) and independent study (4999) courses are graded on a pass-fail basis.TRANSFER OF CREDIT FROM OTHER INSTITUTIONS
In the Manship School, transfer credits accepted by the Office of Undergraduate Admissions shall be valid for degree credit only to the extent to which they satisfy courses in the curriculum of the school. Credit in mass communication courses in which grades of "D" have been earned is not accepted for transfer toward the degree requirements, if the course is taken outside the LSU system. Students enrolled in this school who wish to obtain credits from other colleges or universities (including other campuses of the LSU System) and who plan to use such credits toward degree requirements should obtain prior approval in writing on a specific-course basis from the Associate Dean for Undergraduate Studies.CORRESPONDENCE AND EXTENSION CREDIT
A maximum of 32 semester hours of credit in the above categories is acceptable toward meeting degree requirements. Students who wish to have correspondence credits accepted by the Manship School must make their registration in correspondence courses a matter of record in the office of the dean in the school at the time of such registration.
Students registered in the school may enroll in a maximum of 19 semester hours of combined resident and correspondence course work during a regular semester. They may enroll in a maximum of 12 semester hours of combined resident and correspondence work during a summer term. Students may not be enrolled in correspondence course work the semester they intend to graduate. Depending on the correspondence course, a special time limit may be imposed by the dean's office.MINOR FIELD REQUIREMENTS
Students may apply to declare a minor in Mass Communication after completion of 30 semester hours of course work and successful completion of MC 2010. Those who have completed 30 semester hours with a least a 3.00 gpa andMC 2010 with at least a grade of "B" will automatically be allowed to minor in Mass Communication. Applicants who do not meet bothof these standards will be allowed in the minor on a space available basis, beginning with the highest gpa average and proceeding in descending order until the spaces are filled.Business Administration
To graduate with a minor in business administration, students must complete ACCT 2001, 2101 or2021; ECON 2010 and 2020 or2030/2031; FIN 3715; ISDS 1100; MGT 3200; MKT 3401; and one business administration elective.Mass Communication
General Minor Students desiring to pursue a general minor in mass communicationmust complete the following six core courses: MC 2000, 2010, 2020, 3018, 3080, 4090.Visual Communication for Students in Design
To graduate with a minor in visual communication, students must complete the following 18 hours: MC 2010, 2015, 3065, 3200, 4010, 4270. This minor is open only to students in the College of Art and Design.CURRICULUM IN MASS
Students majoring in mass communication must complete at least 36 hours in mass communication courses, including 18 hours of core courses--MC 2010, 2015, 2020, 3018, 3080, and 4090--and all of the requirements under oneof the areas of concentration listed below: advertising, electronic media, journalism, political communication, or public relations.
*Students choosing French, German, or Spanish as their foreign language will take four to eight hours, depending on placement. Other languages may require as many as ten hours. Some adjustment in elective hours may be necessary.**MC 2000 is counted as a general education humanities course.
|FRESHMAN YEAR||SEM. HRS.|
|English 1000/1001, 1002||6|
|Foreign language courses*||8-10|
|History 1001, 1003 or Geography1001, 1003||6|
|Mass Communication 2000**||3|
|Mathematics 1021 or 1029||3|
|General education sciences courses (year course in biological or physical sciences)||6|
|Library and Information Science 1001||1|
|SOPHOMORE YEAR||SEM. HRS.|
|Economics 2010, 2020, or 2030||3-6|
|General education analytical reasoning course||3|
|General education biological or physical sciences course||3|
|History 2055, 2057||6|
|Mass Communication 2010, 2015, 2020||9|
|Area of concentration courses||0-3|
|Social sciences general education course||3|
|Approved humanities or social sciences course||3|
|JUNIOR YEAR||SEM. HRS.|
|Area of concentration courses||9-12|
|Mass Communication 3018, 3080||6|
|Approved social sciences or humanities courses||9|
|SENIOR YEAR||SEM. HRS.|
|Mass Communication 4090||3|
|Area of concentration courses||12-15|
|General education arts course(select from art, music,philosophy, theatre)||3|
|Approved social sciences or humanities electives||6|
Mass communication requirements (12 hrs.): MC 3031, 4034, 4036, 4040; electives(6 hrs.); other requirements(9 hrs.): ACCT 2000 or 2001, MKT 3401, 3421.Electronic Media (21 hrs.)
Mass communication requirements(12 hrs.): MC 3200, 3202, 3210, and one of the following: MC 4010, 4081, 4250, 4260, 4270; electives(6 hrs.); other requirements (3 hrs.): ACCT 2000 or 2001, or one approved statistics course.Political Communication (24 hrs.)
Mass communication requirements(12 hrs.): MC 3200, 3210, 3500, and 4510 or 4515; electives (6 hrs.); other requirements(6 hrs.): SPCM 4100 or POLI 2051; EXST 2201 or an equivalent approved statistics course or ACCT 2000 or ACCT 2001.Public Relations (27 hrs.)
Mass communication requirements(12 hrs.): MC 3010, 4001, 4005, and 4034; electives(6 hrs.); other requirements(9 hrs.): ACCT 2000 or 2001, MGT 3200, MKT 3401.PRACTICAL MEDIA EXPERIENCE
Mass communication students gain considerable practical experience to supplement classroom instruction. In some courses, students work on news and advertising assignments for The Reveille, for the campus radio station, KLSU, and for the campus television station, LSU-TV. Students in advanced reporting courses acquire experience with the Baton Rouge Advocate, and other local media.PLACEMENT SERVICES
Students in the Manship School may use the services of the University's Career Services Center. These services include counseling, job-seeking skills workshops, job search handbooks, resume service, career days, and on-campus recruiting and interviews.STUDY ABROAD
Students in the Manship School are encouraged to participate in the study abroad programs administered by the Office of Academic Programs Abroad and the International Student Exchange Program. Students who participate in these programs must receive school evaluation of the courses to be taken. In addition, students must make an appointment with a counselor to ensure that degree credit will be granted upon return to LSU.NATIONAL STUDENT EXCHANGE
LSU cooperates with a number of other universities throughout the U.S. in an exchange program. Students may spend one year (usually the junior year) at another university at little or no more cost than they pay at LSU. Additional information can be obtained from the Office of Academic Programs Abroad.MANSHIP SCHOOL STUDENT GOVERNMENT ASSOCIATION
The Manship School Student Government Association serves as a liaison between the Manship School undergraduate student body and the school's dean. The Association is also the official representative to the LSU Student Government Association.HONOR SOCIETIES
Phi Kappa Phi is one of the most prestigious scholastic honor societies in the United States. Phi Kappa Phi was founded in 1897 and now contains 282 chapters nationwide. The LSU Chapter was founded in 1930 as the 43rdchapter in the nation. The primary objectives of Phi Kappa Phi are to promote the pursuit of excellence in higher education and to recognize outstanding achievement by students and faculty through election to membership and through various awards and fellowships. Phi Kappa Phi is unique because it recognizes superior scholarship in all academic fields, rather than restricting membership to a limited field. Juniors in the top five percent and seniors and graduate students in the top ten percent of their classes may be invited to become members of Phi Kappa Phi. New LSU Phi Kappa Phi members are initiated and honored in the spring semester each year and wear identifying ribbons on their academic gowns at commencement exercises.
Kappa Tau Alpha is a national honor society designed to encourage and recognize outstanding scholarship. KTA is the only honor society in journalism and mass communication recognized by the Association of College Honor Societies. Membership in the LSU chapter is by invitation only to students with a 3.5 or better gpa within the top ten percent of the junior and senior classes. Exceptional graduate students may also receive invitations.
Omicron Delta Kappa is the national leadership honor society for college students that recognizes and encourages superior scholarship, leadership, and exemplary character. Membership is awarded to undergraduate junior and senior students--and occasionally to students in graduate school--as well as to faculty, staff, and community members. Student membership candidates must rank academically in the upper 35 percent in the school/college and must demonstrate leadership. Membership in ODK is a mark of highest distinction.THE HONORS PROGRAM