MANSHIP SCHOOL OF
JOHN M. HAMILTON
LOUIS A. DAY
221 Journalism Building
LSU FOUNDATION HOPKINS P. BREAZEALE PROFESSOR - Hamilton
MISSION OF THE MANSHIP SCHOOL
The mission of the Manship School of Mass Communication is to teach the principles and skills of mass communication to students dedicated to pursuing successful professional careers. This body of knowledge is integrated with a liberal arts education to foster intellectual curiosity, critical thinking, and an appreciation for the pervasive influence that the mass media have within society. To these ends, the school is committed to the fundamental objectives of teaching, research and/or creative activities, and service.
Students in University College may apply for admission to the Manship School after completion of 30 semester hours of coursework and successful completion of MC 2010. Those who have completed 30 semester hours with at least a 3.00 grade point average and MC 2010 with at least a grade of "B" will automatically be admitted to the School. Applicants who do not meet both of these standards will be admitted on a space available basis, beginning with the highest grade point average and proceeding in descending order until the available spaces are filled. Although the grade point average is normally the primary criterion for admission, the School may also admit students with special talents. Students who are denied admission may stay in University College and reapply for admission in a subsequent semester. However, each student is limited to two applications.
Transfer Students. Transfer students will be admitted to the Manship School only after completing a minimum of 12 hours of courses on the LSU-BR campus with at least a 3.00 gpa. Those students transferring into the university with less than 60 hours will be assigned to the Center for Freshman Year until their applications for admission into the School can be processed. They will then be admitted according to the same procedures as described above. Those transferring into the university with more than 60 hours may apply for immediate admission. The School's Admissions Committee will consider these applications on a case-by-case basis in accordance with the standards outlined above.
The appearance of a mass communication curriculum code on any University document does not constitute admission to the Manship School of Mass Communication.
The Manship School of Mass Communication offers a selected group of courses to nonmajors. They are as follows: MC 2000, 2010, 3000, 3001, 3002, 3030, 3080, 3700, 3720, 4001, 4004, 4005, 4010, 4034, 4035, 4095, 4103, 4710, and 4971.
Five areas of concentration are offered by the school: advertising, electronic media, journalism, political communication, and public relations. All are fully accredited by the Accrediting Council on Education in Journalism and Mass Communications. In addition, mass communication is available as a concentration in the Bachelor of Arts in liberal arts degree.
Mass communication students are expected to be proficient in the use of English. Proficiency in keyboarding is also required. This proficiency should be acquired before students enroll in MC 2010. All written assignments must be typewritten. Students must provide word processors or typewriters for all of their assignments except those written in scheduled laboratories.
The degree of Bachelor of Arts in Mass Communication (B.A.M.C.) is conferred on students who complete a concentration in advertising, electronic media, journalism, political communication, or public relations. The Bachelor of Arts in Liberal Arts degree is conferred on students who complete the mass communication concentration in liberal arts.
Mass communication majors must earn at least a "C" in any mass communication course. For any mass communication course, a "C" or better is required in prerequisite mass communication courses.
The advertising concentration develops skills in marketing, research, media, and creative planning and execution. Graduates typically become involved in account development and management; media analysis, research, and sales; copywriting; advertising design; and sales promotion.
The electronic media concentration prepares students for careers in sales, promotion, program production, and management for the various electronic media industries, including radio, television, cable, and the emerging technologies. Graduates normally aspire to careers in electronic media sales and sales management, promotion, or programming.
The journalism concentration merges courses formerly listed under broadcast journalism and news editorial. The concentration develops skills in researching, interpreting, organizing, and reporting in a factual manner issues of vital importance to a democratic society. Students are cross-trained in the format and structure of journalism for print (newspapers and magazines), broadcasting (radio and television), and in the newly emerging journalism of targeted computer-mediated dissemination. Graduates usually become reporters, editors, and producers.
The political communication concentration develops skills in interpreting and communicating information to mass media practitioners and other individuals involved in the political process. Students normally aspire to careers in public or governmental communication, political reporting, and political campaigns.
The public relations concentration develops skills and prepares future practitioners in planning and executing the building of relationships and coalitions to advance an enterprise. Graduates typically move to positions in media, governmental, investor, community, and employee relations; special events management; issues management; and public relations counseling.
Mass communication students gain considerable practical experience to supplement classroom instruction. In some courses, students work on news and advertising assignments for The Reveille, for the campus radio station, KLSU, and for the campus television station, LSU-TV. Students in advanced reporting courses acquire experience with the Baton Rouge Advocate, and other local media.
Students who were not registered at LSU for the preceding regular semester must file a formal application for readmission. Readmission to the Manship School of Mass Communication is not automatic.
Students in the Manship School bear final responsibility for selection of their academic programs and adherence to all published regulations and requirements of the school and the University. Each student must see a counselor for a final degree checkout during the semester prior to the semester in which the degree is to be awarded.
Ignorance of the rule is not grounds for waiving that rule.
GENERAL EDUCATION REQUIREMENTS
General education requirements of the University are included in the curriculum for Mass Communication. For specific information concerning these requirements, see the "General Education Requirements" section of this catalog.
DEGREE REQUIREMENTS OF THE SCHOOL
To qualify for a bachelor's degree in this school, a candidate must satisfy these requirements:
Students who have a native fluency in a language other than English may satisfy the foreign language requirement in one of three ways: (a) by completing the prescribed number of hours in the curriculum for the B.A. or B.S. degree in a language other than English or their native language; (b) by taking a minimum of six hours in courses numbered 3000 or above in their native language; or (c) by taking nine semester hours of English and/or speech above the minimum requirements, as stated in the curriculum for the B.A. or the B.S. degree. (Only three hours may be earned in English 2001, 2002, or 2010 to meet this requirement. Professional and specialized courses in speech may not be counted toward this requirement.)
Students who have a native fluency in a language other than English should consult credit restrictions in that language under the appropriate foreign language department entry in this section of the catalog.
Students may choose any degree credit courses offered by the University consistent with their degree requirements. However, no more than 12 semester hours of ROTC or eight hours of kinesiology may be counted for degree credit.
Students may not elect the pass-fail grading option for courses within their major. Only the internship (3998) and independent study (4999) courses are graded on a pass-fail basis.
TRANSFER OF CREDIT FROM OTHER INSTITUTIONS
In the Manship School, transfer credits accepted by the Office of Undergraduate Admissions shall be valid for degree credit only to the extent to which they satisfy courses in the curriculum of the school. Credit in mass communication courses in which grades of "D" have been earned is not accepted for transfer toward the degree requirements, if the course is taken outside the LSU system. Students enrolled in this school who wish to obtain credits from other colleges or universities (including other campuses of the LSU System) and who plan to use such credits toward degree requirements should obtain prior approval in writing on a specific-course basis from the Associate Dean for Undergraduate Studies.
CORRESPONDENCE AND EXTENSION CREDIT
A maximum of 32 semester hours of credit in the above categories is acceptable toward meeting degree requirements. Students who wish to have correspondence credits accepted by the Manship School must make their registration in correspondence courses a matter of record in the office of the dean in the school at the time of such registration.
Students registered in the school may enroll in a maximum of 19 semester hours of combined resident and correspondence course work during a regular semester. They may enroll in a maximum of 12 semester hours of combined resident and correspondence work during a summer term. Students may not be enrolled in correspondence course work the semester they intend to graduate. Depending on the correspondence course, a special time limit may be imposed by the dean's office.
< Business Administration
To graduate with a minor in business administration, students must complete ACCT 2001, 2101 or 2021; ECON 2010 and 2020 or 2030/2031; FIN 3715; ISDS 1100; MGT 3200; MKT 3401; and one business administration elective.
< Mass Communication
Students minoring in mass communication must complete 18 semester hours in the Manship School of Mass Communication. Mass Communication minors must earn at least a grade of "C" in any mass communication course taken as part of the minor. For any mass communication course, a grade of "C" or better is required in prerequisite mass communication courses.
General Minor - Students desiring to pursue a general minor in mass communication must complete the following six core courses: MC 2000, 2010, 2020, 3018, 3080, 4090.
Students wishing to pursue a higher degree of professional specialization in the minor must complete MC 2000, 2010, 2015 or 3080 or 4090, and nine hours from one of the following groups:
Group I: Advertising - MC 2020, 3038; 3031 or 4034.
Group II: Electronic Media - MC 3650, 3700, 4710.
Group III: Journalism - MC 3200, 3202, 3210.
Group IV: Political Communication - MC 3500, 4510, 4515.
Group V: Public Relations - MC 2020, 3038, 4001.
< Visual Communication for Students in Design
To graduate with a minor in visual communication, students must complete the following 18 hours: MC 2010, 2015, 3065, 3200, 4010, 4270. This minor is open only to students in the College of Design.
CURRICULUM IN MASS COMMUNICATION
TOTAL SEM. HRS. - 128
Students majoring in mass communication must complete at least 36 hours in mass communication courses, including 18 hours of core courses—MC 2010, 2015, 2020, 3018, 3080, and 4090—and all of the requirements under one of the areas of concentration listed below: advertising, electronic media, journalism, political communication, or public relations.
*Students choosing French, German, or Spanish as their foreign language will take four to eight hours, depending on placement. Other languages may require as many as ten hours. Some adjustment in elective hours may be necessary.
**MC 2000 is counted as a general education humanities course.
Areas of Concentration
> Advertising (27 hrs.)
Mass communication requirements (12 hrs.): MC 3031, 4033, 4034, 4036; electives (6 hrs.); other requirements (9 hrs.): ACCT 2000 or 2001, MKT 3401, 3421.
> Electronic Media (21 hrs.)
Mass communication requirements (12 hrs.): MC 3650, 3700, 4035, 4710; electives (6 hrs.); other requirements (3 hrs.): ACCT 2000 or 2001.
> Journalism (24 hrs.)
Mass communication requirements (12 hrs.): MC 3200, 3202, 3210, and one of the following: MC 4010, 4081, 4250, 4260, 4270; electives (6 hrs.); other requirements (6 hrs.): HIST 4065, ACCT 2000 or 2001, or one approved statistics course.
> Political Communication (24 hrs.)
Mass communication requirements (12 hrs.): MC 3200, 3210, 3500, and 4510 or 4515; electives (6 hrs.); other requirements (6 hrs.): SPCM 4100 or POLI 2051; EXST 2201 or an equivalent approved statistics course or ACCT 2000 or ACCT 2001.
> Public Relations (30 hrs.)
Mass communication requirements (12 hrs.): MC 3010, 4001, 4005, and 4034; electives (6 hrs.); other requirements (12 hrs.): ACCT 2000 or 2001, HIST 4065, MGT 3200, MKT 3401.
Students in the Manship School may use the services of the University's Career Services Center. These services include counseling, job-seeking skills workshops, job search handbooks, resume service, career days, and on-campus recruiting and interviews.
Students in the Manship School are encouraged to participate in the study abroad programs administered by the Office of Academic Programs Abroad and the International Student Exchange Program. Students who participate in these programs must receive school evaluation of the courses to be taken. In addition, students must make an appointment with a counselor to ensure that degree credit will be granted upon return to LSU.
NATIONAL STUDENT EXCHANGE
LSU cooperates with a number of other universities throughout the U.S. in an exchange program. Students may spend one year (usually the junior year) at another university at little or no more cost than they pay at LSU. Additional information can be obtained from the Office of Academic Programs Abroad.
MANSHIP SCHOOL STUDENT GOVERNMENT ASSOCIATION
The Manship School Student Government Association serves as a liaison between the Manship School undergraduate student body and the school's dean. The Association is also the official representative to the LSU Student Government Association.
Students in the Manship School are eligible for membership in several national honorary organizations.
Phi Kappa Phi is one of the most prestigious scholastic honor societies in the United States. Phi Kappa Phi was founded in 1897 and now contains 282 chapters nationwide. The LSU Chapter was founded in 1930 as the 43rd chapter in the nation. The primary objectives of Phi Kappa Phi are to promote the pursuit of excellence in higher education and to recognize outstanding achievement by students and faculty through election to membership and through various awards and fellowships. Phi Kappa Phi is unique because it recognizes superior scholarship in all academic fields, rather than restricting membership to a limited field. Juniors in the top five percent and seniors and graduate students in the top ten percent of their classes may be invited to become members of Phi Kappa Phi. New LSU Phi Kappa Phi members are initiated and honored in the spring semester each year and wear identifying ribbons on their academic gowns at commencement exercises.
Kappa Tau Alpha is a national honor society designed to encourage and recognize outstanding scholarship. KTA is the only honor society in journalism and mass communication recognized by the Association of College Honor Societies. Membership in the LSU chapter is by invitation only to students with a 3.5 or better gpa within the top ten percent of the junior and senior classes. Exceptional graduate students may also receive invitations.
Omicron Delta Kappa is the national leadership honor society for college students that recognizes and encourages superior scholarship, leadership, and exemplary character. Membership is awarded to undergraduate junior and senior students—and occasionally to students in graduate school—as well as to faculty, staff, and community members. Student membership candidates must rank academically in the upper 35 percent in the school/college and must demonstrate leadership. Membership in ODK is a mark of highest distinction.
THE HONORS PROGRAM
An honors program is available to Manship students. Requirements may be obtained from the Honors College, 205 French House.